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The global digital healthcare market is predicted to surpass $234.5bn by 2023!
Growing healthcare expenditures, urbanization, technological advancements, the rise of an aging population and increasing prevalence of telehealth have all contributed to unprecedented growth of the healthcare industry and subsequently, created a need for digitization of traditional processes, thereby making it imperative for stakeholders in the healthcare industry to embrace digital before they get outcompeted!

Value Delivered

We have a deep understanding of healthcare dynamics with end-to-end services covering entire workflow and practices. We have delivered over 50 world-class digital healthcare solutions for patient engagement, home monitoring systems, patient education apps, wellness & fitness applications and much more. We use our technical expertise across various areas such as mobile, cloud, IoT, analytics, wearables, AR and other enabling technologies to enhance the way the healthcare industry operates. Our proven track record has helped our clients increase patient flow, improve treatment outcomes, scale-up revenue and productivity and discover new models of healthcare delivery.

Additionally, we also offer app marketing services and solutions to help you acquire users, boost installs, build engagement, monetize and influence behavior to help you realize your underlying business objective.

HITRUST CSF Certified for Top-Notch Data Security in Healthcare Applications

We have received the prestigious HITRUST CSF Certification for implementing the highest levels of information security across multiple products in healthcare. These secure digital healthcare solutions went through stringent assessments and were found to meet every regulation and industry-defined requirement, placing [x]cube LABS among a few elite HITRUST certified companies worldwide.

Convert your challenges into opportunities

Outcomes-based care is moving to center stage, patients demand more engagement, new competitors are moving in with disruptive technologies, there’s a demand to know more information is available about product performance, process efficiency and agility need to improve dramatically. These and many more challenges have created a necessity to develop advanced solutions that the changing healthcare landscape brings with it.


43% of surveyed healthcare executives say boundaries between their industry and others are blurring

54% of surveyed healthcare executives report that traditional industry value chains are being replaced with new value models

51% of surveyed healthcare executives say competition is coming from new and unexpected places

Leverage Digital to Solve Problems

AI can perform intelligently based on data fed to it and is capable of learning for itself. We add machine learning to traditional business processes and applications and enable you to greatly improve user experience and productivity. Our approach to AI solution comprehensively covers:

Mobile and Web

  • Telemedicine
  • Patient engagement
  • Appointment booking system
  • Personalized healthcare experience for patients

Artificial Intelligence

  • Early and faster detection of chronic diseases through body scans
  • Answer medical queries using AI-backed messaging and voice systems
  • Serve as digital therapists

Internet of Things

  • Track patients, staff and inventories efficiently
  • Ensure availability of critical medical equipment
  • Real time monitoring of high-risk patients through wearables


  • Employee training- surgeons, staff, nurses.
  • Nurture social skills for children with autism
  • Early detection of critical diseases
  • Treatment of phobias

Big Data and Analytics

  • Collect data from ongoing patient care, EHR, and other points in the patient journey
  • Predictive analytics
  • Reduce administrative costs through data-driven decision making

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Comprehensive Range of Solutions


  • Telemedicine: allows for patient treatment without site visit allowing better patient retention and expansive clinical trial cohorts.
  • Wearables and connected devices: continuous monitoring of biometrics such as activity, heart rate & glucose levels, allowing data capture relevant to the safety and efficacy of a product.
  • Mobile health solutions: rich source of collecting direct patient data through electronic diaries, electronic patient reported outcomes (ePRO) and more
  • Social media and online platforms: improve patient engagement and encourage trial enrollment

Health Insurance

  • Preventive care model: IoT devices for real-time monitoring of a customer’s parameters for timely interventions and avoiding health incidents in advance
  • Telemedicine: save costs by providing users convenient access to physicians from anywhere
  • Blockchain: enhance operational efficiency and improve sharing within stakeholder ecosystem by unifying customer records
  • Artificial Intelligence: Improve claims processing, fraud detection and enable faster payouts for customer satisfaction

Medical Devices

  • Data collection: As a healthcare company, collect your own health data from medical devices, including wearable technology
  • Eliminate manual intervention: Use AI/ML algorithms to create devices focused on diagnosis and eliminate the need for clinician review
  • Remote monitoring: Encourage routine checkups of customers through remote monitoring for home based care to save cost and time
  • Preventive care: Enable preventive care through early symptom diagnosis and treating the patient early

Pharma & Life Sciences

  • Supply chain management: Lower the cost of development by modernizing the manufacturing processes through predictive maintenance, remote monitoring and automated supply chain management
  • Real-time data monitor: Use real-time data gathering from clinical trials and patients to improve drug efficacy
  • Bolster sales and improve margins: equip sales rep with right digital tools to influence physicians and patients.

Innovation opportunities in healthcare

In a challenging healthcare environment, we help digital healthcare companies to drive innovation and convert challenges into opportunities.

Cut costs and optimise profits through increased efficiency

By automating routine tasks, reducing workflows, providing virtual healthcare support, the companies are bringing down healthcare costs.

Improve accessibility and affordability

Remote doctor visits, AI doctors, remote monitoring, personal health apps are making healthcare accessible and affordable.

Meet customer expectations

AI and deep learning, body scans have been shown to analyze CT scans up to 150 times faster than human radiologists. No more waiting upto weeks for results!

Disrupt through digital transformation

Use technologies like RPA, AI, VR and more for accurate diagnosis and treatment, improve with speed and quality and enhance the patient experience

Achieve cybersecurity

Leverage immutable and traceable features of blockchain and send records to anywhere within your secure environment without worrying about data corruption or tampering.

Balance demand-supply of health professionals

Automate tasks and switch to technologies that could reduce workflow and eliminate bottlenecks that would otherwise consume a lot of time.


Before our engineers start solution development, we ensure that if required, we can take a step back and guide you through a comprehensive methodology and engage you to provide more clarity on what to do and how to go about it. Here’s how we do it:

Our team of analysts and tech experts identify scope areas and opportunities for digital innovation based on your digital quotient and latest advancements in healthcare industry in consultation with relevant stakeholders and decision-makers. It involves a quick study of your organization- understanding key business processes, products, current business models, key customer segments, digital penetration in the industry.

  • Participants from [x]cube: Team of digital analysts and tech experts
  • Participants from client: Offline participation on calls/web-ex meetings of relevant stakeholders and decision-makers.
  • Expected participation: 3-4 hours over a period of one week
  • Duration: One week
  • Expected outcome: 5-6 slides that highlight possible areas for innovation or identifies pain-points in the customer journey etc.

We conduct a workshop for participants from your company on digital business models, most practiced innovation frameworks, and methodologies to develop successful prototypes. The participants ideate, brainstorm on business challenges, pain points, and come up with few priority innovation projects related to the scope defined in the assessment phase.

  • Participants from [x]cube: Our digital evangelists and consultants
  • Participants from client: Innovation team and executive sponsors
  • Duration: Two days
  • Expected outcome: A clear project plan with critical activities, milestones along the timeline- next thirty days, quarter, and six months.

This is an ongoing phase where we will keep delivering prototypes and proof of concepts continuously. The key areas of innovation focus in this phase include customer experience and new product prototypes. As a part of innovation as a service, we bring innovation capabilities spanning a range of digital technologies such as - IoT, Augmented Reality, AI, Mobile, Machine learning, VR, and so on.

  • Area of focus: Customer experience and new product prototypes.
  • Expected outcome: prototypes every 6-8 weeks based on the demands of the client.

Our experience suggests that when it comes to innovation, the key to success is to learn the feasibility of a new product or idea, at rapid speed using minimum resources. We test our critical assumptions by making data-driven changes, conducting A/B tests and measuring customer behavior to validate the learning.


With our mission is to bring healthcare at the forefront of excellence, we delighted our clients with world-class solutions that enhance the way the healthcare industry operates and assisted them in providing quality healthcare.



We’re among the first to adopt any new technology in order to gain a thorough understanding of how it works, where it can be implemented and the benefits that can be derived from it, before using it as a solution for our clients. Our team has delivered over 850 digital solutions across a range of verticals. We are AWS IoT certified and can optimize processes, scale-up revenue and productivity, glean insights from data to predict customer behavior patterns and help enterprises make more informed decisions.

Our results-driven engineering approach has resulted in measurable outcomes like a 20-30% reduction in emergency response for our client, Pulsara and also helped achieve over a million downloads for another renowned client, Advocare. Our deep understanding of healthcare dynamics with end-to-end services covers entire workflow and practices, enabling us to create a sustainable healthcare ecosystem that complies with HIPAA, HITECH Act, HITRUST and other critical regulations.

With our experience in digital technologies like mobile, social, cloud, big data & analytics, wearables, Internet of Things, and specialized services in digital business strategy and consulting, we can be your perfect partner in developing top-notch digital solutions.

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We value your privacy. We don’t share your details with any third party


We value your privacy. We don’t share your details with any third party