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The digital era isn’t just about what you do, it’s about how you do it

From upending the economics of existing business models, transforming customer expectations, and creating value-driven and innovative sources of competitive advantage, digital technologies are disrupting the business dynamics across all industries. How can you ensure that your business responds to this disruption effectively and help you win in a digital world?


Our capabilities- people, skills and approach help you reinvent your business and drive the change

We are among the first generation of digital natives and have witnessed some of the key disruptions that have impacted the world over the past decade. Our dedicated team has delivered over 850 solutions across a range of verticals and received 20+ international awards in UX design.

We have done digital business transformation and product development for start-ups and Fortune 100 companies spanning over 30+ industries. With our deep experience in digital technologies like mobile, social, cloud, big data & analytics, wearables, Internet of Things, and specialized services in digital business strategy and consulting, we can be your perfect partner in this journey to digital transformation.

Our engineers, architects, technology experts, agile coaches, award-winning designers, and cybersecurity experts, work seamlessly to drive unmatched digital transformation for our clients. To complement our capabilities, we have multiple in-house proprietary solutions such as Upshot.ai and Nukkas shops.


What do you want to achieve today?

Digital Strategy Alignment

Digital Strategy Alignment

Formulate a comprehensive digital strategy and align it with your business objectives to increase the RoI on your digital investments


Leverage the power of data and analytics

Collect and analyze customer data and use the insights to increase sales, win customer loyalty, enhance customer experience, improve your product and much more

Tech capabilities

Upgrade technological capabilities

Implement emerging technologies such as IoT, machine learning, virtual reality, and a lot more to modernize the core of your business

Digital experiences

Deliver remarkable digital experiences

Match up to the customer expectations by redesigning your customer journey and providing them a seamless experience

sales and marketing

Scale up your sales and marketing efforts

Create long-term value with effective digital technologies such data analytics, engagement platforms, custom POS solutions and personalized offerings


Digitize your operations

Optimize your operations throughout your business value chain and increase your profit margins using best-in-class digital technologies

Digital culture

Establish a digital culture

Break down silos and empower your organization to deliver an omni-channel brand experience


Digital Strategy

Many companies believe that they have their digital transformation figured out, but have they, really?

Digital Transformation requires a well-informed and thoroughly planned roadmap, ensuring that the digital strategy is aligned with the corporate strategy, thereby meeting not only the transformation objectives but also increasing the return on digital investments. Many companies believe that they have it all figured out, but have they, really? Before you embark on the journey to digital transformation, ask yourself some fundamental questions.



Our approach to digital strategy

We can help you with a winning digital strategy and enable you to execute it. Our digital strategy consultants will take you through five comprehensive phases:

  • Assessment: We perform a high-level assessment and benchmark the enterprise that eventually helps identify where there are gaps, establish key areas to focus on, and where to start. We also evaluate efficiencies and digital maturity score for the whole organization, to validate the connectedness of the processes and predict risk and opportunities.
  • Inspire and Educate: We perform extensive research on your enterprise, competitors and industry trends followed by engaging with your stakeholders remotely to understand your business and priorities in brief. We then perform a one day workshop at your premises to spark off ideas in the form of questions and solutions. The goal of this process is to generate a large number of ideas that potentially inspire newer, better ideas.
  • Ideate: This step helps to identify the added value that the idea will bring to the organization. We identify and accelerate digital transformation initiatives from idea to execution and provide a mechanism for continuous and collaborative innovation across the organization during this stage.
  • Roadmap/Strategy Document: The digital capabilities are accurately targeted so that agility becomes an intrinsic part of the organization’s operating model. The Strategy document provides a view across all capabilities, helps to prioritize focus areas and define your goals and reach your desired outcome.
  • Digital Labs: During this phase, we offer a team of digital experts that will focus on designing various initiatives, prototype them and validate them for implementation. Our team will work in the areas of building innovative products, frameworks & processes for your organization while leveraging our deep industry knowledge & proven methodology.
  • Clockwork innovation and beyond: Our team adheres to stringent timelines as we take you through each milestone along the planned roadmap, thereby completing your digital journey not just in time but also leaving ample time scope for required improvement iterations.

Execute your digital transformation strategy the right way

When we speak of digital transformation, we are not talking about creating a website or a mobile app for a business. Digital transformation takes place at a more fundamental level, covering the cultural aspect of the business as well as its ways of doing business. It requires bold commitments in the midst of uncertainty to reinvent the business rather than just improve it.

We help you identify your risks and opportunities due to the rise of digital technologies and truly internalize the digital native philosophy. Our execution process covers:

  • Evaluation: We help you track customer engagement and customer experience metrics, audit your competitive weaponry or the existing technology investments, and determine the skills of existing personnel to gauge the digital progress of the entire organization.
  • Digital strategy & workshop: With our digital strategy workshop, identify your organization’s strengths, prioritize focus areas in digital, understand patterns in disruption and identify innovation opportunities for your business.
  • Driving customer experience: We customize offerings using predictive analytics and recommendation engines to define path-to-purchase customer journey from awareness to decision. Deliver richer customer experience through reliable and personalized services.
  • Re-engineering existing processes: We identify affected processes and determine the type of change required to develop specific product/service ideas and pilot the ideas to assess performance. Our process design and unified operating model provides a significant return on digital investments.

Formulate a winning digital strategy and define a comprehensive roadmap with our consulting services

Leverage our extensive range of services to identify opportunities and transform your business. From ideation and strategizing to experimentation and execution, we’ve got you covered


Innovation as a Service

Organizations worldwide are now leveraging third party innovation to help them navigate the wave of digital disruption. From idea evaluation and prototyping, getting acquainted with emerging technologies, aligning innovation with business objectives to market validation and testing, innovation as a service helps organizations understand which areas of innovation are relevant to their business and how they can access and deploy these new capabilities.

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CX Consulting

CX Consulting

In the digital age, the definition and scope of CX has transformed drastically. CX today is no longer about having an air-conditioned retail store or well-lit ambiance. CX is now all about adaptability, consistency, integration across channels, experimenting, and offering innovation and personalization. Value offering and other factors being equal, it is CX that can help you gain a competitive advantage.

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Achieve rapid outcomes with our deep expertise in emerging technologies

We can help you execute your digital strategy by leveraging a mix of emerging technologies that drive efficiency and put you at a competitive advantage

Mobile App Development

Mobile app development

700+apps across all platforms. 100+ mission critical projects. We know mobile like no other.

Mobile Game Development

Mobile game development

StarTrek Trexels, Madagascar-Join the circus!, Tap Zoo and more. Gaming is our forte.

Virtual Reality

Virtual reality

Leverage Virtual Reality and Augmented Reality technologies for your business.



Kickstart your IoT journey with our cohesive connected product strategy and intuitive IoT solutions.

Artificial Intelligence

Artificial Intelligence

Create intelligent solutions to fuel your business growth

Cloud Solutions

Cloud Solutions

We can help you leverage cloud build the right infrastructure to meet your needs.



Hear what our clients have to say

"[x]cube has transformed a traditional manufacturing company such as Spa Electrics into a software company. They have the skill and confidence to build the product you need"

Mathew Rust

Mathew Rust

Product Manager, Spa Electrics

"What we appreciate about [x]cube is how well they have collaborated with us and all their teams, UX/UI, Development and others have created the best possible experience for our customers"

Missi Freimark

Missi Freimark

Marketing head, Lansinoh

“[x]cube LABS has taken our product and worked on it as if it was their own, creating something that we had never envisioned before!”.



CEO of Titan International


Award Winning Digital Agency


Innovation Delivered for Global Enterprises

Transform or be Disrupted.

To compete in today’s digital world, companies need to look beyond the project approach and weave digital into every element of the organization. You need well-informed, designed, and activated business strategies to transform business processes and enhance your customer experience and marketing capabilities while leveraging a wide spectrum of digital technologies

This involves engaging with stakeholders to understand their business priorities, assessing your organization’s digital maturity, evaluating ideas and ROI on various ideas and prioritizing them, delivering a digital strategy document, and a lot more.

All of it makes it essential to have a digital consultant to provide you with the necessary expertise, pace, and direction.


Start your transformation journey today!

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      We value your privacy. We don’t share your details with any third party


        We value your privacy. We don’t share your details with any third party


          We value your privacy. We don’t share your details with any third party


            Create new digital lines of revenue and drive great retention and customer experience!

            Find out how, from our tech experts.

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              We value your privacy. We don’t share your details with any third party