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30+ projects delivered in and public and private sectors, more under way

Department of Agriculture, Govt of AP launched their flagship farmer welfare scheme, the Ryuth Bharosa Kendra, in partnership with [x]cube LABS. Through Rythu Bharosa Kendra, the government aims to give the farmers access to quality agricultural products at fair prices. The farmers can place orders through an app or digital kiosk and get the products within 24-48 hours. The platform will also be used to conduct training for farmers through videos on crop/pest management aspects, arranging live interaction with the scientists to address their problems.

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Davis Instruments, a recognized leader in developing & manufacturing precision weather, marine and outdoor instrumentation, wanted to build a connected weather monitoring solution for farmers, to enable better and accurate access to weather forecasts that can enable better farm preparation. We delivered an agriculture-focused decision-making mobile app, Mobilize, which can generate a seven-day forecast for growing degree-days, frost likelihood, evapotranspiration (ET) and rain. The app also allowed the creation of custom views of farms and browse sensor data to track specific conditions related to weather, irrigation, growth cycle and more

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We deliver focused and rapid solutions across all major areas of Agritech

Smart Farming

Increase manufacturing output, limit expenses and preserve resources

Precision Farming

Optimize returns on inputs and conserve resources

Robotics & Automation

Improve efficiency in terms of time and accuracy

Vertical Farming

Optimize plant growth, decrease logistics cost and increase area efficiency

Big Data & AI

Make better decisions using a data-driven approach

Drones & Satellites

Improve efficiency by saving man-efforts and increasing automation

Internet of Things (IoT)

Optimize processes, collect information and enable strategic decisions

Digital Transformation Opportunities for Agri-input Companies

Thought leaders from UPL and [x]cube LABS gathered for an insightful webinar on how agri-input companies can multiply productivity and revenue with digital solutions. In the panel, we had Souveek Ray (Global Head of Products at UPL), Bharat Lingam (CEO, [x]cube LABS), and Puneet Kalia (Practice Head of Agri-tech at [x]cube LABS).

Key Points Covered:

  • How can business leaders effectively analyze data?
  • Agri-input Business Practices across Geographies and Key Challenges.
  • Identifying Problems and Investing in the Right Solutions.
  • Convincing Agri Business Leaders to Adopt Digital.
  • Key Opportunities for Digital Transformation for Agri-input Companies.

And more...

Find out how we can help you with your agritech needs


Choose from a wide range of digital solutions for every agri-innovation area

Internet of Things
IoT in the field

Sensors placed strategically around fields along with image recognition capability allow farmers to view their crops from anywhere in the world. They can conveniently:

  • Analyse weather conditions with precision
  • Fence & track herd
  • Monitor soil condition and measure grain temperatures
  • Supervise food temperature along the cold chain
  • Control water usage and mind livestock health conditions
  • Use robotics for farming
  • Manage connected farm equipment such as tractors, irrigation pumps, tillers
Drones with cameras for sophisticated farm monitoring

Improve efficiency by 40-60% over manual labor. Optimize land utilization while reducing input factors such as labor, water, and agricultural chemicals. With agricultural drones, you can:

  • Control operations remotely
  • Produce 3D image to predict soil quality through analysis and planning seed planting patterns
  • Gain insights regarding plant health indices, plant counting, yield prediction and more
  • Apply pesticides 5x faster and monitor livestock remotely
Blockchain Tracking
Blockchain for state of the art tracking capabilities

Farm to Firm Blockchain solution can enable the end-user to follow a detailed trail from origin to point of purchase of food they consume. It assures:

  • Food safety by ensuring accountability, traceability and quality of the food across the value chain. Farmers can simply scan the blockchain-enabled barcode on each product via their smartphone and get to know about the authenticity and source of the products they are buying
  • Recording & updating status of crops from planting and harvesting to storage and delivery in blockchain ledger
  • Fair pricing by providing both parties with access to information on similar transactions, as well as on the current stock price of goods
Machine learning for predictive analysis and informed decision making

Machine learning algorithms can take field data insights about how crops have performed in various climatic conditions and inherited certain characteristics and use this data to develop a probability model that can facilitate:

  • Predicting which traits and genes will be best for crop production
  • Facial recognition for livestock animals
  • Predictive maintenance
  • AI-enabled voice assistant
Easy Access Mobility
Mobility to facilitate real-time access to information and data

Stay connected with forecasts, news and other developments relevant to your yield at all times with mobile applications that are closely connected with the various on-field solutions.

  • Get notified on updates on the go
  • Check out recommendations and forecasts
  • Get advice on soil, pest infestation, diseases and more
  • Shop useful products
Leveraging cloud for precision agriculture

More farms are being digitized every day with end to end solutions thanks to real time execution and reporting. It’s the cloud where this information is being stored and processed for generating actionable insights for farmers:

  • Vast storage capabilities for crucial agro-based data
  • Live reporting, analysis and interpretation
  • Amazon Web Services (AWS) and other major players heavily investing in it
AR/VR for an immersive experience

AR/VR can be used to craft some of the most innovative ways of learning agriculture right. From creating realistic environments to train novices at the nuances of agriculture, the technology is handy at taking a cost effective approach to prepare every user for everything they may face in real life:

  • Custom training programs to prepare novice farmers
  • Realistic environments and real life actions to be performed
  • Great cost savings as the technology takes care of every logistical challenge

Get our In-depth Report on the State of Digital Transformation for Agriculture Companies.

Unlock the potential of digital transformation in agriculture with our extensive report. Explore the latest trends, technologies, and strategic insights shaping the industry.

Why You Should Get the Report?

  • Comprehensive Industry Overview: Gain a deep understanding of the current state and prospects of the agriculture sector.
  • Technological Advancements: Discover the innovative technologies driving growth and efficiency in agriculture.
  • Expert Insights: Learn from global agritech leaders about the industry's challenges, opportunities, and technological adoption.
  • Market Dynamics: Get detailed analysis of key markets, top industry players, and their investment strategies.
  • Strategic Solutions: See how [x]cube LABS enables businesses to implement digital solutions that revolutionize agricultural practices.
  • Future Trends: Equip yourself with knowledge of emerging trends to stay ahead in the rapidly evolving agricultural landscape.


Digital Technologies Report

From information sharing apps and engagement platforms to stock capture and drone apps, we have delighted our clients with digital solutions that resolve the critical bottlenecks faced by agriculture stakeholders worldwide

Stock auditing and inventory management

One of our clients, a leading company in the agriculture space, wanted a solution that can collect accurate data from each of the retailers regarding their product stock information and use this data for better reporting and compliance purposes. By leveraging their cross platform capabilities, we delivered an app that provides an accurate view of stock data to the sales and planning team, leading to better and accurate audit information. The app also reduces manual tasks involved in the stock audit processes.

Identifying counterfeit products in supply chain

Our client, a leading biotechnology company in seeds and bio-chemical sales globally, faced a threat when counterfeits made an entry in their supply chain. We delivered a barcode application and portal that lets the user scan barcodes printed on the company’s products, enabling them to track their location in the supply chain. In addition to tracking products, the data collected also helped to determine if counterfeits are being supplied anywhere.

Sales team engagement platform

One of our clients, a renowned name in the agriculture industry, wanted an application for their sales employees which can help them predict their incentive payouts better by creating different strategies, and know the exact incentive by tracking target set and target achieved. Sales teams to simulate their earnings by simulating different sales scenarios. We delivered an app that enables the sales team to use this readily available information to strike meaningful information with the retailers and create strategies to ensure better stock tracking and movement.

Farmer engagement platform

Our Client, an esteemed name in the agriculture space, wanted to empower on-field growers with vital information through their app even when they were in remote areas of no internet connectivity. We provided them a convenient and fast application for agronomists and agricultural producers and farmers which was fully functional even when offline


Adopt a winning strategy and execute it

Our team of analysts and tech experts identify scope areas and opportunities for digital innovation based on your digital quotient and industry in consultation with relevant stakeholders and decision-makers. It involves a quick study of your organization- understanding key business processes, products, current business models, key customer segments, digital penetration in the industry.

  • Participants from [x]cube: Team of digital analysts and tech experts
  • Participants from client: Offline participation on calls/web-ex meetings of relevant stakeholders and decision-makers.
  • Expected participation: 3-4 hours over a period of one week
  • Duration: One week
  • Expected outcome: 5-6 slides that highlight possible areas for innovation or identifies pain-points in the customer journey etc.

We conduct a workshop for participants from your company on digital business models, most practiced innovation frameworks, and methodologies to develop successful prototypes. The participants ideate, brainstorm on business challenges, pain points, and come up with few priority innovation projects related to the scope defined in the assessment phase.

  • Participants from [x]cube: Our digital evangelists and consultants
  • Participants from client: Innovation team and executive sponsors
  • Duration: Two days
  • Expected outcome: A clear project plan with critical activities, milestones along the timeline- next thirty days, quarter, and six months.

This is an ongoing phase where we will keep delivering prototypes and proof of concepts continuously. The key areas of innovation focus in this phase include customer experience and new product prototypes. As a part of innovation as a service, we bring innovation capabilities spanning a range of digital technologies such as - IoT, Augmented Reality, AI, Mobile, Machine learning, VR, and so on

  • Area of focus: Customer experience and new product prototypes.
  • Expected outcome: prototypes every 6-8 weeks based on the demands of the client.

After comprehensive research and ideation, we build and ship an MVP and continue to scale up the product based on feedback. When it comes to innovation, the key to success is to learn the feasibility of a new product or idea, at rapid speed using minimum resources. We test our critical assumptions by making data-driven changes, conducting A/B tests and measuring customer behavior to validate the learning.


Your agritech journey starts here!

Our experience in digital strategy consulting allows us to tailor the best solution for specific business needs and recommend the technical solution that best meets your requirements. Find out more about our agritech solutions.



We are the best choice to help you with your agritech transformation. Here’s why.

We are among the first generation of digital natives and have witnessed some of the key disruptions that have impacted the world over the past decade. Our dedicated team has delivered over 75 IoT solutions over 850 digital solutions across a range of verticals. We are AWS IoT certified and can optimize processes, scale-up revenue and productivity, glean insights from data to predict customer behavior patterns and help enterprises make more informed decisions.

We have done digital business transformation and product development for start-ups and Fortune 100 companies spanning over 30+ industries. With our deep experience in digital technologies like mobile, social, cloud, big data & analytics, wearables, Internet of Things, and specialized services in digital business strategy and consulting, we can be your perfect partner in developing top-notch digital solutions.



Award Winning Digital Agency



With the changing needs such as increasing demand for food, consumer preferences, weather and other factors, the agriculture industry has come under increasing pressure to sense, respond and evolve accordingly in order to meet the global food demand sustainably. Stakeholders involved have therefore started to capitalize on a host of emerging technologies such as IoT, machine learning, AI, data analytics and more. These technologies have enabled them to be more resilient to a changing environment and respond quickly without much disruption.

To make operations across the agriculture value chain more efficient, automated and insights-driven, stakeholders are leveraging a mix of digital technologies and analytics. A lot of digital firms offer these services to help to improve financial performance and boost yield, covering the entire supply chain from farm to the last link in the distribution network. Some of these services include connected farm solutions, remote livestock monitoring, food produce trackers and automated farm equipments.

Digital technologies are helping farmers make efficient use of resources by providing them insights related to using more precise amounts of water, fertilizers and pesticides. Different farm processes such as sowing and harvesting, livestock handling, agronomy, communication and more have deployed digital agriculture solutions to improve farm productivity and increase profit margin.

Agricultural extension, also known as agricultural advisory services, are the services meant to improve productivity, increasing food security, improving livelihoods, and providing better access to information and market prices to smallholder farmers, who remain the bedrock of the agricultural and food supply chains. Many countries are implementing mobile applications to strengthen their agriculture extension services. Andhra Pradesh government’s Ryuth Bharosa Kendram is a fine example of digital agricultural extension service.

With the increasing population, the food production will need to be doubled in a short period of time. To achieve that, the agriculture ecosystem is already witnessing huge investments in digital technologies. Stakeholders and investors are seeking more innovative use cases of digital technologies in the farm and the supply chain which can reduce food loss, increase production and improve overall profit margin. Connected farm solutions, mobile solutions for field agents operations based on digital-driven insights, using drones for farm monitoring and automated machinery for mundane tasks are some examples of how digital technologies are being used innovatively.

Drones have multiple uses for farmers. They can be used to monitor crops and livestock spread over large areas, generate heat maps to indicate soil moisture level, presence of pests and more. They can also be used for precise irrigation and spraying activities, enabling farmers to conduct these operations remotely.

Big data aids in improving decision-making capabilities of farmers and other supply chain stakeholders. The large amount of data generated by a connected agri-ecosystem provides farmers with granular data on rain patterns, water cycles, fertilizer requirements, and more. This enables them to make better and smart decisions, such as which crops they should plant based on the current weather conditions, how much inputs they should use and other important decisions which can help them improve farm yield. The same data, when fed to an AI/ML algorithm can be used for making predictions and helping farmers be ready for any anticipated change.

IoT in agriculture has innumerable applications, ranging from smart farming solutions, data collections, agriculture drones, livestock monitoring, geofencing to smart greenhouses and predictive analytics. IoT in agriculture market size is expected to triple by 2025, reaching $15.3 billion as compared to being slightly over $5 billion back in 2016.

IoT and sensors, drones, mobile applications, data and analytics, AI/ML, blockchain, cloud, AR/VR are some of the new technologies which are increasingly finding applications in the agriculture ecosystem.

Sensors are used to monitor livestock health, agronomic parameters such as soil quality, moisture level and more. But the most important application is in data collection which provides useful insights and serves as a fuel for AI-based algorithms for predictive operations.

Ready to transform your agribusiness with digital technologies?

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