MOBILE GAME DEVELOPMENT

Build Blockbuster Games & Keep Players Engaged with Live-Ops!

Our mobile game development team brings together a group of highly skilled mobile game designers, game artists, mobile game developers, cloud and server management specialists, monetization strategists and marketers. From concept to release, we have it all covered.

OUR WORK

900+ Digital Solutions Delivered. Over 30 Industries Covered.

MORE CASE STUDIES

Star Trek Trexels:

A collaboration with CBS brought the Original Series, The Next Generation, and more into a retro-style simulation. Players collected characters, built ships, and explored galaxies. Millions of downloads and App/Play Store features made it a warp-speed hit.

Madagascar: Join the Circus:

DreamWorks tapped us to turn Madagascar into a social simulation packed with resource management, character collection, and mini-games. It hit 2 million downloads in the first month—an instant crowd favorite.

Tesoro:

Tesoro, a Fortune 1000 refinery, needed a recruitment and training tool. We built a serious game where players took on real-life roles, making training engaging and effective. The result: optimized learning and top performance.

[x]cube Gaming Capabilities

Years of Gaming Experience

Experience in developing top Hollywood and animation IPs
International team with award winning design & game design capabilities
Scalable content management platform which can help to change the game on the fly.

120+

Team Strength

Over 200 million combined downloads
Multiple tech frameworks built to reduce development time
Strong team that can work on multiple games simultaneously

60+

Games

Strong in-depth proprietary analytics engine
Experienced and result oriented LiveOps, Analytics and UA/Marketing teams

Gaming Industry Globally: Some Highlights

The global gaming market is currently dominated by the U.S and China
There are more than 2.5 Bn active gamers in the world at present
The gaming market is approximately $150 billion, with digital revenues accounting for 91% of the market, or $125 billion
Mobile gaming will contribute more than half of all revenues for the gaming industry globally, with smartphone and tablet gaming growing +25.5% year on year to $70.3 billion
It is estimated that by the year 2025 the mobile gaming sector will be worth nearly $300 billion in annual revenues

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Our Game Development and Live-ops Expertise

Our gaming team features legendary warriors who spend hours taking down OP bosses and even more hours crafting epic journeys to delight and captivate legions of gamers worldwide. From resource management to RPG, casual games to sports, we have done them all and in the process, have built a highly enthusiastic and invested community who keep working with us to improve our titles further.

Strategy and Concept

Have an idea but unsure of how to flesh it out? Or have an IP and wondering what kind of a game would make sense? Let our wizards figure everything out and create a strategy for success.

Live-Ops

Have an existing game which is not performing as expected? Seeing KPIs decline gradually? Get in touch and with our substantial experience of making and managing games successfully for years on end, we will ensure it gets the right balance tweaks, features and marketing push to accelerate to pole position.

Award Winning Art Team

Discover the right art style for your concept with our stellar team of concept artists. See every element come alive as our 3D/2D teams and animators work their magic. Featuring a team which has won multiple accolades, we ensure your game stands out, right from the moment the intro screen pops and draws players in.

Top-notch Design and Development

Our game designers obsess over every detail to ensure mechanics, stories, game economy and player journeys are meticulously crafted. The equally diligent development team brings them all together and delivers quick, yet robust builds that are rigorously tested and improved based on actionable insights from data and feedback

Marketing and User Acquisition

Our experienced digital marketing and branding team ensures your game gets the right visibility on the app store and in social media. Additionally, our user acquisition specialists get you high quality users with great lifetime value, enhancing virality as well as revenue.

Developing with Unity

Unity is our weapon of choice when it comes to developing games. Our capabilities include:

Augmented Reality

Game Development

Virtual Reality

Cross-device Solutions

40+

Unity Team Strength

50+

Unity Solutions Developed

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HOW

Our Unique Approach to Building and Maintaining Successful Games

Being passionate gamers, every project we take up becomes an exercise in one-upping ourselves. From one castle to the next, we never stop until the princess has been rescued and perfection achieved. Likewise, when we take over an existing game, we look at it critically from every possible aspect and keep making incremental, data-driven improvements, never stopping till we take the game to the level it deserves to be at. Rest assured our thoughts fly as fast and as strategically as our fingers on controllers, looking for that masterstroke that can destroy evil warlords and establish us as supreme champions!

Strategy
Execution

STRATEGY

Pop culture is our forte, and no matter what your IP is, someone in our studio will undoubtedly raise his/her hand and rattle off the entire lore in no time. So rest assured when it comes to IPs, it will only take a few brainstorming sessions to arrive at the perfect concept. As for existing games, once again, irrespective of genre, you’ll find experts who, with their considerable experience of having played/designed/developed successful titles within that genre, take over and strategize all you need to know about going faster, higher and stronger. Broadly, our strategy phase consists of:

Researching target audiences and gaining thorough knowledge of what they’d want
Figuring out the game genre and type based on extensive research
Designing elements such as characters and level design, mechanics, story, virtual economy and more
Detailed game design document
Concept art and UI
Detailing meticulous user journeys that’ll hook and delight your players
Retention and monetization strategies
Detailing a roadmap that clearly explains scalability, evolving it constantly and getting players further invested

EXECUTION

Our team of passionate game developers, who’ve been through stringent qualifying tests, ensure you never miss a deadline and our proprietary platforms and APIs facilitate accelerated development. Here’s what we do:

Follow an agile model with DevOps methodology.
End to End integration
Seamless UI/UX experience
Extensive testing
Build fast, release modules as PoCs, get feedback from test markets and iterate
Support and improve titles with new features, offers, content and more
Engage with players and create highly invested communities

HIGHLIGHTED WORK

We Deliver Value-driven Products With Measurable Results

Champions & Challengers: Adventure Time

An exciting RPG where you take on the role of one of the legendary characters from Cartoon Network’s popular Adventure Time series. Go on epic adventures, collect and upgrade champions and take on other players in intense PvP combat.

Kingsman: The Secret Service

Experience the Kingsman universe of full-throttle stylized action, amazing weapons and gadgets. Featuring an unique visual twist that captures the essence of the Kingsman world, the game challenges players to complete a set of missions using stealth and an array of weapons.

Trexels II

A sequel to the popular Star Trek Trexels, Trexels II elevates the Star Trek experience to another level with an all new art style, the full array of iconic characters, Federation and alien ships, captivating storylines, challenging away missions and more!

Areas We "Play" In

IP Gaming

Games ensure that your IP stays, not just relevant, but popular amongst the crowd for a long time. At the end of the day, a game is a way to generate additional revenue for your intellectual property. The best part? You don’t need to work quite as hard on the game as you did on your original matter, because it is being handled by a team of dedicated developers, who know exactly what to do to help increase your profits!

Gamification

Almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. Early adopters of voice commerce who have redesigned their websites to support voice search capability will increase revenue by 30% by 2021

Enterprise Gaming

Enterprise Gaming can be used as a tool to communicate everything that the company is about, both internally and externally. It’s a great way of not only creating awareness but also paving the way towards loyalists who swear by your brand. You can also use gaming as a way to train your employees by gamifying various onboarding processes in organizations, up-skilling employees by getting them to acquire skills through games and a lot more.

Start Your Game Development and Test Your Idea Through POC Delivery Every Few Weeks!

We partner with you for a calendar year and deliver prototypes at frequent intervals, allowing you to conduct multiple experiments to figure out the best direction for you, at a substantially lower cost.

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E-BOOK

An in-depth Look at Our Game Development Approach & Portfolio

An In-depth Look at Our Game Development Approach & Portfolio

Over a decade, we have released several in-house titles that have captured the hearts and imaginations of millions around the world. Such titles have made global entertainment studios such as CBS, FOX, Mattel, Cartoon Network and more to take notice and entrust us with some of their most beloved IPs. 10 years and several millions of downloads later, we remain as passionate and committed to developing quality games as when we proudly saw our very first release on the app store, a game titled Firedrop, being featured back in 2009!

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WHY US?

We Are the Right Choice for All Your Enterprise Mobility Needs. Here’s Why

A leader in enterprise app development, we have done digital business transformation and product development for start-ups and Fortune 100 companies spanning over 30+ industries. Our team has delivered over 850 solutions across a range of verticals and received 20+ international awards in UX design. We have over 100 APIs & frameworks facilitating quick go to market.

When one of our South Carolina-based clients, TTI, approached us to help bring their analog devices on to the mobile platform, we knew exactly what to do. Our results-driven engineering approach helped recreate a complete range of home improvement tools. The outcome was the Ryobi Phone Works range of products. With deep and proven experience in this area, we are the right partners for you to help you devise a winning mobile strategy.

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BENEFITS

Unlock the Many Benefits of Partnering With an End-to-end Digital Agency

Consulting and Execution Expertise Combined

With core technical skills, field and deployment experience, and keen insights into technology usability and adoption, an end-to-end agency can ensure that you get your mobile initiative right in the first go

Innovation as a Service

Innovate your way out of unique problems and accelerate your digital transformation journey by focusing on quick turnaround time on prototypes, minimum viable product, and more

Effective UI/UX

Focusing beyond what technologies to adopt, on how they should be adopted, an end to end agency can guide you on user needs and expectations, context awareness, simplified design and more

Different Frameworks and Methodologies

From design thinking to agile product development, you get to work with mobile app development teams that excel in different methodologies, thereby enabling not just rapid execution but also adherence to quality standards

Seamless Customer Journey

With insights into customer pain points and a sense of user friendly design, the customer journey is made effortless, thereby ensuring great CX delivery

Iterative Enhancements

Through continuous support and maintenance, you can continue to enhance your product by rolling out frequent updates based on insights gathered from customer feedback and data collection across various touchpoints.

VIDEO

Leveraging Mobile Games & Gamification Strategies for Brand Building

With people spending more time on their mobile devices, especially in the present times, gaming has seen an unprecedented surge. This provides a great opportunity for gaming as well as non-gaming companies to leverage gamification for superior customer engagement.

TESTIMONIALS

Hear What Our Clients Have to Say

[x]cube has transformed a traditional manufacturing company such as Spa Electrics into a software company. They have the skill and confidence to build the product you need.

Mathew Rust

Product Manager, Spa Electrics

What we appreciate about [x]cube is how well they have collaborated with us and all their teams, UX/UI, Development and others have created the best possible experience for our customers.

Missi Freimark

Marketing head, Lansinoh

[x]cube LABS has taken our product and worked on it as if it was their own, creating something that we had never envisioned before!.

Kevin

CEO of Titan International

AWARDS

Award Winning Digital Agency

OUR CLIENTS

Brands We've Empowered

We’re proud to have empowered leading eCommerce brands to achieve exceptional online growth

FAQ

Everything You Need to Know to Get Your Mobile Initiative Started

Yes, we develop games for both iOS and Android

At the moment, we only develop games for mobile

Our teams are proficient in Unity 3D and all games are developed on it. However, we specialize in browser-based games too

We leverage our expertise and keen interest in gaming and gamification to arrive at the best fit for your IP or idea. If it’s a gamification project, we carry out a similar exercise to determine what the target audience would find interesting and fun, and craft a strategy accordingly.

Our team of top-notch developers are skilled in Unity and are available for hire or for development in-house. We offer continuous, long-term QA support that focuses on delivering a stable, bug-free game which is also fun, well-designed, and internally consistent. Our QA expertise includes GUI testing, compatibility testing, regression testing, IAP testing, reliability testing, build acceptance testing, monkey testing, and much more

It can vary based on the complexity of the game and the art style chosen for it. Usually, cost depends upon the following factors:

Game type
Game complexity
Art style (2D/3D)
Animations required
Marketing and UA costs

Our feature-rich and scalable content management platform, Social Kinesis, ensures that you have the ability to update game content, tweak numbers and add new assets on the go. We also offer a powerful analytics and customer engagement platform called Upshot which gives you every actionable insight you need to make the right decisions.

As for cloud storage, while on-demand AWS instances can be expensive, you don’t have to necessarily pay for it. Here again, our proprietary IoT solution can take advantage of spot instances. Dynamically moving processes to spot whenever available with no impact on end users. This will enable you to bring down cloud expenses by as much as 80%

Being committed to the long term success of every game we develop, live-ops is one of our core competencies. We continuously experiment more and more with the data at our disposal and try to find correlations & tipping points to progressively drive the users towards the growth path we have in mind for them.

We monitor KPIs extremely closely and analyse data to get all the right answers. We then identify triggers and resolutions to improve them, roll them out quickly and keep iterating till we hit the targeted numbers. Additionally, we keep updating the games with new features, content and relevant events so they stay relevant and generate new digital lines of revenue.

Once the game is ready for launch, we craft a comprehensive social media marketing strategy that features teasers, developer interviews, game trailers and more. We also ensure your title and descriptions are optimised for app store searches so your game stands out in its category. We help publishers set up websites, blogs and other PR activities. Once launched, we aggressively focus on user acquisition to get quality players who drive great retention, revenue and viral marketing. We also specialize in integrating ads, retargeting, cross-promotion and more. Download the brochure above for an in-depth account.

Depending on the complexity of the game, the time could vary. Also to consider here is the fact that as a part of the development process, some companies follow recommended practices such as the delivery of PoC every few weeks and iterative enhancements on the way to ensure the delivery of a robust deliverable, which might extend the timeline, of course.

[x]cube LABS will sign a NDA and take necessary measures to ensure your IP and concept will not be misused.

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