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Head Icon OUR WORK

Our CX Strategies Drive Results. Check It Out!

PANINI

A 40% increase in average revenue per user and a 20% increase in paid users- all through a seamless experience offering and well-planned engagement strategies.

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Madagascar: Join the Circus:

DreamWorks tapped us to turn Madagascar into a social simulation packed with resource management, character collection, and mini-games. It hit 2 million downloads in the first month—an instant crowd favorite.

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Tesoro:

Tesoro, a Fortune 1000 refinery, needed a recruitment and training tool. We built a serious game where players took on real-life roles, making training engaging and effective. The result: optimized learning and top performance.

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Customer experience is set to be the number one brand differentiator in 2020 (and beyond)

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1 in 3 customers leave a brand after just one bad experience

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Customers are willing to pay a price premium of up to 13% for luxury and indulgence services, simply by receiving a great customer experience

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49% of buyers make impulse purchases after receiving a more personalized customer experience

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Customers that rate companies with a high customer experience score spend 140% more and remain loyal for up to 6 years.

Head Icon WHAT

Exactly—it's not just important, it's critical.

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Customer experience isn’t a one-time thing. It’s every time a customer interacts with your brand, through multiple touchpoints. Your customer experience must become a USP of your business. Our CX strategy consulting covers five critical components:

  • Design-focused User Interface (UI) An intuitive, simple and exciting digital interaction that is easy to use and understand.
  • Personalization & Customization Personalized customer onboarding and other services customized to cater to individual customer needs.
  • Next Best Action (NBA) Relevant and timely advice that adds value to the customer-brand relationship. NBA helps companies acquire new customers, increase sales and decrease the churn rate.
  • Omni-channel Orchestration of service delivery across multiple channels without loss of context and continuity so that the customer experience is connected and consistent.
  • Process Digitization Flawless connection of the digital front-end experience to back-end people, processes, and systems.
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Head Icon HOW

Wondering how we do it? Through a robust approach to CX transformation

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Empathizing

Listening to the voice of the customers, understanding their common pain points & gathering relevant data to gain valuable insight which help in building empathy for customers

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Journey Mapping

Mapping the disparate datasets into individuals and designing customer journey maps to gain knowledge & insights for crafting and enriching CX

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Measuring

Using insights to measure the impact of CX strategy and tactics on business and scale improvement capabilities

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Operationalizing

Building and sustaining the momentum of CX tactics

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Analyzing and Acting

Patterns & Trends Exploration, Data Visualisation & Application using Insights

Head Icon HIGHLIGHTED WORK

Starting your CX journey? Here are some planning tools that can help you begin!

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Journey mapping for the new-age customer

Is your design poised to give a seamless experience to your users? Plan scenarios in which a user might interact with your product with a customer journey mapping template.

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Create customer persona in 30 minutes

Gain a better understanding of your user segments and leverage the insights to make key design and functionality decisions during the UX process.

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Product canvas for validating digital solutions

Is your product operationally and financially viable? Validate your solution using this collaborative tool that combines agile and UX.

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We Use a Mix of Technologies to Help Transform Cx for Our Clients. Check Out the Services We Offer.

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Mobile App Development

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Internet of Things

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Big Data

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AR/VR

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Artificial Intelligence

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Enterprise Gaming

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Cloud Services

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Chatbot Development

Offering a Good Customer Experience Can Unlock Number of Benefits for Your Business

Whatever it is that drives you towards offering a better customer experience, you must know that improving your CX can open your business up to a multitude of benefits.
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Improved Customer Retention

Adopt a more intuitive and contextual approach to how you interact with your customers and retain them to achieve higher profit and lower costs

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Seamless User Journey

Determine what kind of experience will be the most appealing to each individual and increase personalization in onboarding and service offering

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Enhanced Customer Satisfaction

Build consistent products and deliver excellent customer service to maintain a healthy brand-customer relationship

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Improved Brand Perception

A connected and consistent customer experience to improve how customers perceive your brand and making them your brand promoters

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Creates Competitive Advantage

With brands competing on CX front, stay ahead with a seamless customer experience

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Lower Cost of Customer Acquisition

With a strong retention base and improved brand perception, lower the cost of acquisition by reducing your marketing efforts

Head Icon VIDEO

Our Webinar on “how to Wow Customers and Boost Revenue Through Iot” Reflects Our Customer-first Approach.

Jointly conducted by AWS IoT, STMicroelectronics and [x]cube LABS, the webinar brought business leaders and experts from key functional areas constituting the IoT ecosystem, who reflected on their several years and many case studies of how IoT has been used to create connected products that were not just operated remotely, but made a positive and delightful impact on the lives of users in ways unimagined.

Head Icon TESTIMONIALS

Hear What Our Clients Have to Say

[x]cube has transformed a traditional manufacturing company such as Spa Electrics into a software company. They have the skill and confidence to build the product you need.

Mathew Rust

Product Manager, Spa Electrics

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What we appreciate about [x]cube is how well they have collaborated with us and all their teams, UX/UI, Development and others have created the best possible experience for our customers.

Missi Freimark

Marketing head, Lansinoh

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[x]cube LABS has taken our product and worked on it as if it was their own, creating something that we had never envisioned before!.

Kevin

CEO of Titan International

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Head Icon AWARDS

Award Winning Digital Agency

Devey Award
C Award
Good Design Award
W3 Award
Core77 Design Award
Hermes Creative Award
Head Icon OUR CLIENTS

Brands We've Empowered

We’re proud to have empowered leading eCommerce brands to achieve exceptional online growth

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Head Icon FAQ

Frequently Asked Questions

At a time when businesses are competing on CX level and customers are willing to pay a higher price for a better experience, a robust CX strategy ensures that you cover all aspects that impact your business KPIs- be it the costs incurred in terms of acquiring new customers, revenue opportunities lost due to failer customer retention or the increase in revenue per user. All these factors combined lead to improved profit margins, better branding and overall business growth.

As digital transformation consultants and practitioners, we believe that CX forms the essence of any digital solution. You might add hundreds of features to your digital product but if they don’t add any value to your customer’s lives or resolve a pain point, then the product will be rendered useless without gaining any traction. This is exactly why more and more digital transformation and customer experience companies have started to put customers at the center of their digital transformation journey and focus on creating a robust cx strategy.

At [x]cube, we assess your current CX maturity by evaluating critical parameters that form the basis. After gathering sufficient insights on your current CX health, we conduct an educational workshop for your organization to help you understand more about CX, it’s relevance to your business and how to get started with it. Our team follows a solution-based approach of design thinking which involves ongoing experimentation, sketching, prototyping, testing, evaluating best concepts and ideas to and come up with a value proposition that is best suited for your needs. Having understood your current CX and framed potential solution based on your requirements, we conduct a strategy workshop to discuss the way ahead. The outcome is a comprehensive roadmap highlighting specific initiatives for staggered and prioritized rollouts.

Delivering great customer experience requires attention to detail at every stage of the CX strategy formation leading up to the end deliverable. To begin with, you must cover the following aspects:

  • Do a thorough market and user research
  • Establish a product-market fit
  • Conduct stakeholder and user interviews
  • Define customer persona
  • Map customer journey- existing and expected
  • Perform solutions mapping
  • Use a quality framework for your product development and design
  • Incorporate customer feedback

A CX consultant presents views of both present and future customer journeys through comprehensive research, helps enhance the client's understanding of the customer, serves as customer advocate during product launches and upgrades and develops customer needs and use cases throughout a customer journey.

Customer experience (CX) design is the process that allows design teams to optimize customer experiences at all touchpoints of the entire customer journey, starting from the first interaction. They leverage customer-centric planners and strategies to maintain an impeccable experience at each step of the journey and nurture strong customer-brand relationships. Product canvas, journey mapping, empathy mapping, persona definition, UX wireframing are some elements of cx design process.

Head Icon OUR SERVICES

Look Into Other Service Offerings

Mobile App Development

Mobile App Development

Expert Magento development teams to multiply your business

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Virtual Reality

Virtual Reality

Leverage Virtual Reality and Augmented Reality technologies for your business.

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Generative AI

Generative AI

Create intelligent solutions to fuel your business growth

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Cloud Computing

Cloud Computing

We can help you leverage cloud build the right infrastructure to meet your needs.

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Internet of Things

Internet of Things

Kickstart your IoT journey with our cohesive connected product strategy and intuitive IoT solutions.

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Blockchain Development

Blockchain Development

Shape your business with the revolutionary blockchain technology

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Let's Get Started!

Ready to take your Shopify store to the next level? Contact us to discuss how [x]cube LABS can help you achieve extraordinary results.

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