Tesoro, a Fortune 100 oil and refinery company, partnered with [x]cube LABS to build a serious game that would simulate their day-to-day operations and make it easier for schoolers, job aspirants and employees, to understand the oil refining process.
Leveraging our deep expertise in enterprise gamification space, we laid out the strategy for a game that not only makes understanding a process, as complex as oil refining simple and fun, but also delivers a highly effective HR solution for recruitment & employee training.
The Tesoro Induction game is a simulation game, where players (both grade school and college graduates) manage a virtual refining & marketing company. It takes the gamer through the entire oil refining and marketing process, roles of various stakeholders and what it takes for them to be a part of the industry. Players will be able to see the big picture view as well as interact with various units of a refining & marketing company. The goal of the game is to promote understanding of user roles in different work setting, inform about the responsibilities using various events, and generate excitement about the overall process. The game also enables deeper engagement, e.g. trying to increase efficiency and safety ratings in a workflow designed to simulate real world scenarios, as they play and interact with the game.
We developed 3 versions of the game.
Version 1( For Kids): This version is for kids who visit the industry to know about oil refining. The process is explained in the game, is easy for the kids to understand what Tesoro does.
Version 2 (Recruiting Version): This version assesses the skills of an aspirant on managing resources, safety measures and efficiency. The final score would help Tesoro take recruitment decisions on candidates.
Version 3 (Employee Version): This is targeted towards employees of the company and help them train in real world scenarios.
During the game, users will gain points by taking quick actions for alerts and maintaining equipment. i.e. - Users will gain points on efficiency and safety ratings, lower ratings equal fewer points while higher ratings equal more points. Users will also earn points for successful deliveries, each time new suppliers or customers are added. The gamers are penalized, when vehicles and aircrafts (customers) run out of fuel. At the end of the game, other bonus score elements are added to make the final score.