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The enterprise mobility market has witnessed a year over year growth of 9% over the last three years and is expected to grow to $2.2 billion by 2022! As mobility continues to be an essential element of personal and corporate lives, enterprises worldwide are brainstorming to identify and implement strategies that enable them to mobilize their operations. Over the last decade, we observed an increase in demand from both customers and employees to modernize back-end operations so that they can access data and perform functions on their mobile devices and eliminate their dependency on desktops. As a result, companies are accepting mobility as an integral aspect of their enterprise infrastructure and implementing an enterprise mobility strategy has become a top priority for CIOs and CTOs across all industries.
An enterprise mobile strategy is a framework that encompasses business, technology, projects, people and processes into one unified sphere. It integrates mobility as a technology with the rest of the ecosystem to allow organizations to define and practice their mobile engagement. A mobile strategy aligns mobility efforts with business goals, lays out a roadmap for its successful implementation, enables achieving near and long-term goals, provides policies and best practices for governance and helps in accurately measuring its success. Moreover, it also gives you the flexibility to tap future technological advancements and adjust your strategy in accordance with the shifts in the business environment.
The evolution of enterprise mobility over time has been noteworthy. Initially, as smartphones became mainstream, enterprises started to upgrade their websites for optimal performance on mobile screens. With the launch of the app store, enterprises got an opportunity to further enhance their customer experience by building their own applications. These applications, however, were static in nature and just another replica of their website, with no added value. This led to the evolution of dynamic apps which enabled customers to exercise more control over what they could do and thereby simplified customer engagement. For instance, medical insurance companies allowed customers to file claims through apps, avoiding queues.
The next stage of evolution is powered by emerging technologies of artificial intelligence and the Internet of Things-giving rise to “intelligent apps” that are not only faster but more context-driven. Companies now see value in AI-driven apps and offer them to their employees and customers.
Restricting employee functioning to a desktop unit limits their efficiency. Further, lack of a robust mobility strategy can lead to poor adoption rates, lower engagement, higher hidden costs and failure to achieve the desired ROI. Mobilizing the operations not only increases their productivity but also gives employees and customers faster and efficient access to backend systems. A study by VMWare reported that overall IT operational costs reduced by as much as 29 percent, and total management costs dropped by 20 percent after the implementation of a mobile strategy. Adopting an enterprise-wide mobile strategy enables you to achieve:
Despite its advantages, creating mobile systems that are deeply integrated into existing enterprise infrastructure can get challenging if you overlook some of the basics. Creating an effective mobile strategy involves a through coverage of certain critical aspects to ensure that post-implementation of your strategy, there is consistency throughout your enterprise, the integration is seamless and data sync happens in real-time.
We have listed seven such aspects and listed questions linked with them, each following the other, that will help you assess your current blueprint and give insights that will help you in formulating an effective enterprise mobility strategy.
Consumer preferences change with time and to stay abreast of the changing preferences, you need to have a mobile strategy that can evolve with it. Here are some questions you can ask:
Once you define your customer segment and their pain points, you need to decide on the right channel to reach out to them. With new tech innovations and alternatives available, your current channel can become obsolete, it is essential that you assess your current channels and keep yourself updated about the new ones.
One of the primary reasons why enterprises adopt a mobile strategy is to streamline processes and eliminate inefficiencies. Identify which processes you want to mobilize, what are the possible challenges and pick the right tools to resolve them.
Having identified your audience and improvement areas, you can leverage mobile to convert challenges into opportunities.
Mobile security shouldn’t be limited to the app or device alone but rather, you should take a more holistic approach.
While there’ll be plenty of functions across the organization that you can mobilize, it is important to prioritize just a few, considering the cost of development and ease of implementation.
Identify the right set of tools and metrics that will help you to evaluate or assess your deliverable.
Creating an enterprise mobile strategy can help you to solve complex challenges with scalable solutions and acquire new user base. It also streamlines business operations and empowers you to enhance user experience. With an effective mobile strategy, you can achieve:
Mobile is no longer an option for your company; it has become a business imperative. It provides you with a long-term strategic vision and empowers you with flexibility to adapt to changes that come with shifts in the business environment. It’s not just about having an app but about driving value within your company. A robust enterprise mobile strategy can help you optimize results and maximize ROI by simply integrating processes, functions and people. Further, you can utilize data infrastructure to attract new customers and offer more value to existing ones. The gains of implementing a mobile enterprise strategy are enormous to stay afloat in a competitive environment you need to get started right now.