The sales engagement process has changed. The one-size-fits-all generic approach is history. PowerPoint presentations and printed brochures are passé. In the new relationship model, each of your engagements needs to deliver a value message through compelling insights and a consultative approach. Today’s savvy customer wants a relevant, personalized engagement that “shows, not tells,” and “helps, not sells,” without consuming too much time. With information at their fingertips, new-age customers today has access to all required details about your products and services, long before they engage with your salesperson.
In such a scenario, mobile sales enablement is helping reps by arming them with the right collaboration, communication and engagement tools to meet the needs of the new-age consumer and win more deals.
A recently released report by Adobe highlights the massive shift in the sales cycle and customer engagement and provides us with rich insights on the sales manager’s attitude towards sales enablement strategy. As per the study, an overwhelming majority (U.S.: 84%, UK: 86%, GR: 76%, FR: 66%) of sales managers feel that mobile sales enablement tools are important for an effective enterprise sales strategy.
Most of the companies realizing the benefits offered by mobile sales enablement tools are tweaking their sales strategies and are arming their sales teams with mobile devices and apps. A higher percentage of participants also believe mobile sales enablement shorten the sales cycle (U.S.: 84%, UK: 86%, GR: 74%, FR: 68).
The study tells us that enterprises are investing hugely in mobile sales enablement strategy with apps recognized as top investment in the U.S. (82%), UK (84%) and Germany (74%) while web noted as priority in France (84%). Enterprises plan to increase their use of sales enablement solutions by training sales staff (50%), creating mobile apps (50%) and identifying leads (50%).
Our eBook helps you take the first step, with actionable insights and practical tips, on leveraging MSE for your team and getting maximum ROI from your mobile investments.
Tags: Mobile Sales Enablement