Sharp offers an impressive repertoire of high-end, technologically advanced TVs and other consumer entertainment products, and is certainly one of the globally admired brands. As an industry leader, Sharp commits itself to enriching consumer's experience through innovation and use of advanced technology
Sharp approached [x]cube with a clear mandate - to design and develop a mobile app that can interact with all of Sharp's connected displays, offering an unbeatable experience to its consumers.The vision behind was not only to build an app that controls the TV functions by replacing the remote but also offers complete digital experience to users by providing them access to apps, social media content and beam it on their TV.
Having developed over 700 apps, the [x]cube team, with its extensive expertise in understanding mobile space, laid out the mobile strategy to engineer a specialized connected display interface which will make a new mark in the Smart TV experience.
HOW DID WE DO IT?
Sharp engaged us to provide an end-to-end solution leveraging our expertise in mobile. And we did everything - designing, testing and deploying - by taking care of the software part completely while the required hardware components were provided by the manufacturers of Sharp TV.
As the software and hardware components are engaged in a tight-knit dialogue, we can't use the same app to communicate with any other smart TV. We also defined the requirements for them during the umpteen brainstorming sessions we had. They had a clear vision of what they wanted - a smart remote for their smart TV, and we gave them exactly that
But it was easier said than done. We started by giving them a lot of inputs on a few good features to have in the remote - and we both agreed that the remote cannot be an ordinary one to control volume or channel number, but it should be media- and content-driven.
Now, using this app, you can view the complete program guide and launch the program in the application or you can buy a video from portals like youtube and uloo, and you can launch the same service on the TV. Thanks to social media integration, you can now tell your friends "Hey, I'm watching this program on this channel, why don't you join me!" thus keeping people in loop.
WHAT'S UNIQUE ABOUT THIS APP?
If there's one thing unique about this app, it is that the app can convert your mobile into a TV remote and replace the latter completely. You can also play all your local content - media files (music, audio, video and photos) - from your mobile on to the TV with an autoplay option for photos. Besides this, a list of TV shows and schedule is also provided based on the country and zip code, and reminders can be set for TV shows.
It's a known fact that high-quality videos don't give a good feel when played or watched on a mobile's small screen but imagine the kind of quality that one can expect when they are beamed on to Sharp TV's large screen - especially with the 4K videos that are being created now.
The biggest advantage is that you need not add pen drives or external devices to the TV but just play videos or media files on your phone directly or from any website like youtube, and stream them on to the large screen. However, make sure that both TV and phone are WiFi enabled and are on the same network. The TV also has to support UPnP Protocol.