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![Blog-[x]cube LABS](https://d6fiz9tmzg8gn.cloudfront.net/wp-content/uploads/2016/06/blog_banner.jpg)
By [x]cube LABS
Published: Jan 23 2014
Mobile has emerged as the biggest disruptive force in the last decade. Enterprises, from Oil & Gas to retail, are embracing mobility like never before. Here’s a stats guide that provides you with rich data and insights on enterprise mobile apps. Know them before you get down to plan your next mobile strategy.
| 1. Mobile is a top priority for enterprises | |||||||||
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Enterprises believe mobility is a top priority while 63% believe it to be the biggest factor in helping them gain a competitive advantage. Source : Citrix |
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| 2. Enterprise Mobility Market is Growing | |||||||||
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The global enterprise mobility market size is expected to be $140 billion by the year 2020, growing at a CAGR of 15%. Source : Nasscom |
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| 3. Mobile’s pie in IT expenditure is expanding | |||||||||
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The spending by businesses on mobility is expected to increase from the present 5% to 10-12% of the total IT expenditure by 2020. Source : Nasscom |
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| 4. Businesses investing in mobile apps |
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7.6% enterprises have built more than 20 apps while 38.5% have at least one mobile app built for their business. Source : Appcelerator |
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| 5. Enterprises use both internal and outsourced development strategies | |||||||||
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41.1% enterprises procure and integrate mobility solutions internally, 29.4% use an outside service provider while 29.5% use both internal and external support. Source : CurrentAnalysis |
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| 6. BYOD is the right strategy |
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81.9% enterprises across the globe believe BYOD is an appropriate strategy for their business. Source : CurrentAnalysis |
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| 7. Enterprises are using MDM and MAM in a big way |
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48% enterprises are using mobile device management (MDM) and 47% are using mobile application management (MAM) to manage their mobile assets. Source : Citrix |
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| 8. Apple rules, Android catching fast |
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Apple’s iOS is the most supported OS with almost 65% of the enterprises who claim to support this OS. Google’s Android is on a small distance with 55% of the supporting it. Source : CIONET Mobility Survey 2013 |
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| 9. Platform fragmentation is still a pain point |
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Top reported hindrance to mobile app development is building for multiple devices and platforms. 62% of enterprises support 3 or more operating systems. Source : Appceleartor |
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| 10. There are Bottlenecks |
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3 main barriers preventing mobility initiatives – lack of security controls for new devices and clients (38%), legacy systems unfit for mobile purposes (37%) and challenges supporting multiple mobile operating systems (36%). Source : Citrix |
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| 11. Security and Privacy is a Concern |
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77% of survey participants said that data security and user privacy concerns are the biggest challenge they face when they build and implement a mobility strategy. Source : Dimension Data |
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| 12. Businesses reasons mobile |
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Enterprises point out that business reasons (47.8%) is the main driver for mobility initiatives, followed by the IT department (25.18%) and the employees (17.27%). Source : CIONET Mobility Survey 2013 |
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| 13. Enterprise mobility offers multiple benefits |
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Employee effectiveness (79%), cost savings (74%), customer relations (72%), increasing sales (63%) and new product and service offerings (66%) are the top reasons for a business to go mobile. Source : CIONET Mobility Survey 2013 |
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| 14. The Consumer is on Mobile |
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Consumers spend 15+ hours researching on their smartphone. 93% of people who research on mobile go on to buy a product or service. Source : Neilsen |
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| 15. Branded Apps bringing more sales |
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45.8% of customers feel that branded mobile apps cause them to visit the stores, buy more of the products and services (40.4%), spread the word about their experience (35.8%), and even encourage friends to visit the store (30.8%). Source : ABI Research |
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