1. Number of paid mobile app downloads worldwide |
![12.57-Bn](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2015
Source : Statista
|
![13.49-Bn](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2016
Source : Statista
|
![14.78-Bn](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2017
Source : Statista ![Image](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
|
2. Number of free mobile app downloads worldwide |
![167.05-Bn](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2015
Source : Statista
|
![default](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2016
Source : Statista
|
![253.91-Bn](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2017
Source : Statista
|
3. Most commonly used user acquisition methods/Common methods of App promotion |
![41.9Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(a) App Cross Promotions-Own Apps
Source : VB Insights
|
![41.9Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(b) App Cross Promotions-Partnership Ads
Source : VB Insights
|
![42.4percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(c) App Cross Promotion- SEO
Source : VB Insights
|
![43.8percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(d) Banner Ads In Mobile Ads
Source : VB Insights
|
![38.1percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(e) Email Campaigns
Source : VB Insights
|
![23.8Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(f) Native Ads
Source : VB Insights
|
![34.8Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(g) PR, Press
Source : VB Insights
|
![26.2Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(h) Interstitial Ads
Source : VB Insights
|
![7.1Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(i) Inbound Marketing
Source : VB Insights
|
![20.5Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(j) Incentivized Installs
Source : VB Insights
|
![29.5Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(k) In-app Viral Tactics
Source : VB Insights
|
![44.3Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(l) Social Campaigns
Source : VB Insights
|
![32.9Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(m) Video Ads
Source : VB Insights
|
![26.7Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(n) Web Organic Search
Source : VB Insights
|
![3.8Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(o) Others
Source : VB Insights
|
4. Advertising investment in Mobile App |
![3Billion](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(a) US app install ad spending is expected to reach.
Source : Emarketer
|
![20Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(b) Of US mobile display, this year the ad spending app install ads will account
Source : Emarketer
|
5. Ranking App Store categories as per the investment they are drawing in user acquisition- (Q1 – 2015) |
![1](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(a) Games
Source : AppAnnie
|
![2](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(b) Photos &Amp; Videos
Source : AppAnnie
|
![5](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(c) Entertainment
Source : AppAnnie
|
![4](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(d) Social Networking
Source : AppAnnie
|
![5](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(e) Lifestyle
Source : AppAnnie
|
6. Ranking Play Store categories as per the investment they are drawing in user acquisition- (Q1 – 2015) |
![1](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(a) Games
Source : AppAnnie
|
![2](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(b) Tools
Source : AppAnnie
|
![3](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(c) Communication
Source : AppAnnie
|
![4](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(d) Photography
Source : AppAnnie
|
![2](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
(e) Entertainment
Source : AppAnnie
|
7. Retention Rates in Mobile App |
![6Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
Improvement in App retention over the past four years, with apps used just once declining to 20%.
Source : Localytics
|
![39Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
Of apps are now used 11 times or more, an improvement of 13% over the same period.
Source : AppAnnie
|
![34Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
Android has overtaken iOS with the percentage of apps used 11 times or more rising to 45% compared to iOS, which remained at
Source : AppAnnie
|
![23percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
Of iOS apps are only opened once, whereas this applies to just 16% of Android apps.
Source : AppAnnie
|
![70-Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
Of app time by an average user is spent in 3 most frequently used apps.
Source : AppAnnie
|
![52Percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
Of the app users loose half of their peak users in 3 months.
Source : AppAnnie
|
8. Projection on growth of Mobile Ad Spend ( In $) |
![$28.72-Bn.](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2015
Source : Emarketer
|
![$40.50-Billion-(a)](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2016
Source : Emarketer
|
![$49.81-Billion](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2017
Source : Emarketer
|
![$-57.78-Billion](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2018
Source : Emarketer
|
![$65.87-billion](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2019
Source : Emarketer
|
9. Projection on growth of Mobile Ad Spend ( In %) |
![50](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2015
Source : Emarketer
|
![$40.50-Billion-(a)](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2016
Source : Emarketer
|
![23percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2017
Source : Emarketer
|
![16percent](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2018
Source : Emarketer
|
![14](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==) |
In 2019
Source : Emarketer
|