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July 14, 2015By [x]cube LABS

Numbers On User Acquisition Which Are Creating Success Stories

1. Number of paid mobile app downloads worldwide
12.57-Bn In 2015

Source : Statista

13.49-Bn In 2016

Source : Statista

14.78-Bn In 2017

Source : Statista

2. Number of free mobile app downloads worldwide
167.05-Bn In 2015

Source : Statista

default In 2016

Source : Statista

253.91-Bn In 2017

Source : Statista

3. Most commonly used user acquisition methods/Common methods of App promotion
41.9Percent (a) App Cross Promotions-Own Apps

Source : VB Insights

41.9Percent (b) App Cross Promotions-Partnership Ads

Source : VB Insights

42.4percent (c) App Cross Promotion- SEO

Source : VB Insights

43.8percent (d) Banner Ads In Mobile Ads

Source : VB Insights

38.1percent (e) Email Campaigns

Source : VB Insights

23.8Percent (f) Native Ads

Source : VB Insights

34.8Percent (g) PR, Press

Source : VB Insights

26.2Percent (h) Interstitial Ads

Source : VB Insights

7.1Percent (i) Inbound Marketing

Source : VB Insights

20.5Percent (j) Incentivized Installs

Source : VB Insights

29.5Percent (k) In-app Viral Tactics

Source : VB Insights

44.3Percent (l) Social Campaigns

Source : VB Insights

32.9Percent (m) Video Ads

Source : VB Insights

26.7Percent (n) Web Organic Search

Source : VB Insights

3.8Percent (o) Others

Source : VB Insights

4. Advertising investment in Mobile App
3Billion (a) US app install ad spending is expected to reach.

Source : Emarketer

20Percent (b) Of US mobile display, this year the ad spending app install ads will account

Source : Emarketer

5. Ranking App Store categories as per the investment they are drawing in user acquisition- (Q1 – 2015)
1 (a) Games

Source : AppAnnie

2 (b) Photos &Amp; Videos

Source : AppAnnie

5 (c) Entertainment

Source : AppAnnie

4 (d) Social Networking

Source : AppAnnie

5 (e) Lifestyle

Source : AppAnnie

6. Ranking Play Store categories as per the investment they are drawing in user acquisition- (Q1 – 2015)
1 (a) Games

Source : AppAnnie

2 (b) Tools

Source : AppAnnie

3 (c) Communication

Source : AppAnnie

4 (d) Photography

Source : AppAnnie

2 (e) Entertainment

Source : AppAnnie

7. Retention Rates in Mobile App
6Percent Improvement in App retention over the past four years, with apps used just once declining to 20%.

Source : Localytics

39Percent Of apps are now used 11 times or more, an improvement of 13% over the same period.

Source : AppAnnie

34Percent Android has overtaken iOS with the percentage of apps used 11 times or more rising to 45% compared to iOS, which remained at

Source : AppAnnie

23percent Of iOS apps are only opened once, whereas this applies to just 16% of Android apps.

Source : AppAnnie

70-Percent Of app time by an average user is spent in 3 most frequently used apps.

Source : AppAnnie

52Percent Of the app users loose half of their peak users in 3 months.

Source : AppAnnie

8. Projection on growth of Mobile Ad Spend ( In $)
$28.72-Bn. In 2015

Source : Emarketer

$40.50-Billion-(a) In 2016

Source : Emarketer

$49.81-Billion In 2017

Source : Emarketer

$-57.78-Billion In 2018

Source : Emarketer

$65.87-billion In 2019

Source : Emarketer

9. Projection on growth of Mobile Ad Spend ( In %)
50 In 2015

Source : Emarketer

$40.50-Billion-(a) In 2016

Source : Emarketer

23percent In 2017

Source : Emarketer

16percent In 2018

Source : Emarketer

14 In 2019

Source : Emarketer