A leading health club industry pioneer, 24 Hour Fitness serves around 4 million members in over 500 clubs across the world. With an unwavering dedication to help its club members achieve their fitness goals, 24 Hour Fitness offers fitness solutions for everyone interested in leading a healthy lifestyle by providing umpteen options like dedicated personal trainers and specialty group exercises.
The fitness club collaborated with [x]cubeLABS to build an app to give members access to exclusive club information and fitness tools at the palm of their hand. The result was My24 which enables members to search for nearby 24 Hour Fitness centers, browse through class schedules, and learn more about a personal trainer.
Their main requirement from [x]cube was an app which could help them retain and engage their members to upgrade/renew the membership. They also wanted an analytics system integrated into the app to determine reasons for high attrition rate and other issues.
What Did We Do?
24 Hour Fitness had a 1.0 version of the app and wanted it revamped completely. To elevate the look and feel of the new version, and make it more attractive and user-friendly - especially in terms of the UI - our Design team worked closely with them, had brainstorming sessions, and came up with revisions for the new app version.
We've completely revamped the app, building most of it from the scratch using iOS Objective C and Android SDK. And to successfully integrate it with their backend server, we've used the documentation on APIs provided by them.
When users navigate through a club, they get the details of that club, schedules, etc. As the layouts for tablet and mobile are different, we built both separately while making best use of the tablet landscape.
What's Unique About My24?
The app adds value by enabling members to search for 24 Hour Fitness centers throughout the U.S., especially when traveling. A few web pages have also been integrated into the app so users can log in and check their account details. Essentially, if the users register with one center anywhere in the U.S., the app helps them to locate a center in other cities and use it, thus giving members more flexibility and engaging them better.