What do entrepreneurs, influential businessmen, enthusiastic athletes and the
upwardly mobile crowd do once they out of their office? Play golf of course! And
how does one influence these savvy decision makers when they are in their best
and relaxed mood while enjoying a round of golf on the lush green field? This idea
was what inspired and fascinated Digital Caddies as they realized that the space of
digitized caddies is right for disruption.
Founded in 2003, Digital Caddies was among the pioneers in low-cost, easy-to-use
and easy-to-implement GPS for golf. The leading sports tech company attracts
customers, golf courses and advertisers alike with its unique GPS technology
solution. The Android tablet-based GPS system gives golfers easy access to a range
of apps and services. It’s almost like having a digital concierge at the golfers’ beck
The real-time data displayed on the 10-inch monitor installed in every golf
cart provides to golfers vital and accurate information on the distance to
holes from their current position, hazards like sand traps, the angle at
which the ball needs to be hit, etc., and helps them play better.
The interactive device engages golfers through their golf round by giving them
aerial hole views and possible course navigation. It also enables players to keep
track of their scores, save scorecards digitally and refer to them later.
As golfers continuously interact with the Wi-Fi enabled touchscreen device, it opens
up a new world of opportunities for advertisers by making social media and
advertising an enticing prospect. Advertisers can engage with and influence these
sought-after customers by streaming rich media ads like banner ads, high-
resolution & full-screen ads, and HD video content.
Thus, the company’s new business model gives away the Digital Caddies GPS app
for free while creating other avenues for revenue generation - where the revenue is
generated through ads rather than having the golf course pay upfront.