You may be reading this post on your smartphone or a Tablet, after someone shared it with you on Twitter or Facebook. You may be travelling, waiting for a client or just taking a break in office. Mobile devices and apps has not only changed the way news is consumed these days but has also significantly altered the way it is produced and distributed. In an industry where you need to be first and fast to break news, give your viewers factually correct and comprehensive breaking of events, mobile has become a must-have reporting tool.
The mobile reporting tools…
Take the case of CTV, Canada’s leading news source. The company has adopted iPhones and iPads as reporting tools and is efficiently using it to break news, whenever and whereever they take place. Armed with smartphones, the crew is able to report from the site, without waiting for its satellite van to arrive.
Shooting videos is just half of the story. The feeds need to be sent back to the studios, and as quickly as possible, to broadcast it. Sky News reporters use Dejero, a live broadcast app that lets them send live feeds from a mobile device back to the newsroom and straight on to the TV screens. CTV built a customized iGateway app that enables its journalists and reporters to upload video clips in the background as they shoot events. Using the app, reporters can now shoot a video, trim it on the device and securely transfer it to the newsroom.
Not just on-site but in newsrooms too…
The role of mobile devices and apps doesn’t end there. In the production room, portable and light mobile devices are replacing the now bulky laptops. It’s become a common sight to see producers and technicians using iPads in their work. And not be left behind, news anchors use their mobile devices as they report news to the viewers.
First & fast at lesser costs…
Mobile not only help news companies be first and fast to reporting but also help them cut production costs by reducing the crew size, cutting expenses on transferring broadcast equipment and in managing sattelite vans. And, as we move ahead, we will see more widespread and innovative use of mobility in broadcasting. Smartphone apps are quickly changing the face of news broadcasting.
Tags: Mobile News Broadcasting