More than 40% of mobile app developers participating in the Millennial Media survey say that developing new application will be the key focus area for them in 2012 clearly underling the potential of mobile app development in future. There is also a growing need to maximize revenue in applications among app developers with around 21% marking it as the focus area for 2012. Improving discovery of their apps, marketing and advertising them and learning new skills has emerged as the new goals for mobile app developers for 2012.
While the latest data reveals the potential in mobile app development, it also highlights the developer need for maximizing revenues. With most app developers adopting Freemium model wherein the app is sold free but users are charged for any further up gradation or in-app purchases in games, developers are looking for new ways to maximize revenues. With millions of applications in app stores, there are also concerns among developers to make their application visible and gain consumer attention.
We believe mobile app development to gain more traction in 2012. The markets are expanding and the prospects look brighter for a mobile app developer.
We have to wait and see how it actually unfolds!