Mobile apps are different than other customer channels. The rules of engagement with mobile apps is also very different. Why? Mobile is a direct and personal communication channel of which users are very protective. And that’s why brands have to earn their places in their user’s mobile screen. And this is no mean feat considering most of brands already have or are building mobile apps to market their products and services. The other challenge comes from entertainment and utility apps which take most of the user’s interest and screen space. So how can brand increase the chances of their apps attracting consumer’s interest? The answer lies in providing value to the customers.
So how can a brand create value in their apps for customers? Here are 3 ways brands can engage customers better through their apps, earn their loyalty and achieve their business objectives:
To create value to customers, brands must mix and match the above three elements. In addition, putting customer at the heart of your mobile marketing strategy is crucial. A study by webappy highlights that usability and user experience are critical to mobile users. Designing an app that is user-friendly, rich in experience and provides value will ensure success to your mobile marketing.A proper mix depending on your offerings, messaging and business objectives will not only help you earn loyal users but also get you better ROI from your mobile initiatives.
Tags: Mobile Branded Apps