It’s your first visit to a city and you have no one to guide you, imagine the tragedies that might befall: the hotel you check-in has worst facilities, you don’t have enough information to go around the city. In short, your whole trip gets ruined and the reason being lack of real-time information. But with big data entering into the picture, online services have come to rescue.
The biggest opportunity for the application of big data in travel industry is in the extensive personalization of offerings to match customers individual needs. Travelers always want unique destination matching their preferences, comfort of home and now travel companies can provide it with the help of insights gained from big data. Some companies are even gathering the data of browsing movements of customers on the website in real time to better understand their needs and cater to them.
Current state of Big Data in the travel industry:
Few attributes which make big data important:
(Source: Tnooz & American express Insights)
USAGE AND POSSIBILITIES in TRAVEL INDUSTRY
With services such as travel increasingly getting personalized and customers creating more data than ever, it makes perfect sense for companies to leverage technologies like big data and analytics to boost performance, customer experience and profits.
However, it’s not just enough to collect and process piles of data. The real value lies in making sense from the data and turning it into actionable insights and then implementing it with a strategy. Big data is set to change the face of Travel in future.