Games are not just for kids anymore. Companies across industries are using the principles and mechanics of games to boost innovation, drive customer engagement and take their brands to the massess.
By 2014, over 70% of Global 2000 organizations will have at least one “gamified” app, according to research firm Gartner, Inc.
As per a JW Intelligence survey among American and British adults, 63% agree that making everyday activities more like a game would make them more fun and rewarding.
However, gamifying an app is more than borrowing points and badges from games and using it to motivate your customers to engage with brands.
By 2014, 80% of currently gamified apps will fail to meet business objectives mainly due to poor design.
Balancing various game design elements is the secret to driving user engagement and helping you get more from your efforts. When you know the rules of the game, the tricks of the trade and the gamification best practices, you would be able to gamify your technology to your advantage and user’s delight.