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In this ever-evolving world, businesses are growing at an overwhelming rate. To bring more customers is one thing, but keeping the existing customers in the loop has also become challenging. Enterprises have now entered the digital space to increase the quality of customer experience (CX) and improve customer satisfaction. One such most profound digital space is a mobile application.
Almost every individual now owns a smartphone. It contains many mobile applications; these applications serve as an excellent opportunity for any business to connect with customers and make your firm well renowned. But the user prefers some applications over others, and statistics show that 25% of mobile applications ultimately fail as they are used only once.
While it is true that an excellent mobile application can boost your business, if a mobile application is not designed carefully, it can repeal customers. This blog will help you pick up some of the best practices that will help create an efficient mobile application.
Nobody likes to use an old application if a new and better application is available in the market. Make sure to embed your application with the latest features to have a faster response time, and it takes less time to load new pages. In the digital era, technology changes rapidly, and thus to make the application relevant, it becomes imperative to update the application timely.
There are roughly 15 apps per person on this entire planet; this means the competition in the mobile application industry is also growing. Using cloud services will save the user from internally storing the application content on their mobile phones, providing the option of advanced protection like face ID or fingerprint scanner instead of using the general password settings. These minor upgrades go a long way in engaging customers and keeping you ahead of the competition.
Some applications are complex in their design; users might find it challenging to search for what they are looking for, and thus navigation becomes a hurdle. The thumb rule for the application design is to keep it simple. Organizations should first define their primary goal of creating the app and then focus on achieving it by making the app user-friendly.
Many applications also use the chatbot feature to ease the customer journey. Chatbot serves as an online customer service executive and thus helps the customer if they experience any difficulty while using the application.
The customer is the ultimate user of an application, and not all users know everything about your application. There might come instances where various app features remain unused; the designer should make easy tutorials that will guide the users to operate the app efficiently.
Animations are a great way to make your application interactive; therefore, incorporating animated tutorials will boost user engagement.
There are a variety of mobile phones available in the market; some people use android while others prefer the i-phone or tablets. The screen size of smartphones also differs; the designer should consider all these factors before designing the mobile application. The app should be available on the play store and app store; it must work on all screen sizes without distortion.
Take advantage of push notifications to remind the customer about the app’s features and offers. Push notifications are a great way to engage with the customer, but overdoing it may annoy the user, so using it in moderation, i.e., 2-3 push notifications per week, is reasonable.
Applications like Google Maps, Swiggy, and Uber use the location feature of the smartphone to serve the customer better. Maps also use the accelerometer feature to show the speed of your vehicle, and it communicates via voice assistance. The payment application uses the device’s camera to scan QR codes. These features are not app build, but the applications are designed so that it takes advantage of them.
An ideal application should leverage existing smartphone features to stand out from the competition. Customer security should be the top priority for any organization, so asking permission before using an internal mobile feature is the right way.
An application is most likely to succeed if it creates a personalized experience for the customer. Some apps use the user name to make that personal connection; some track the user activity on the app to provide individualized offers and predictions. Youtube music and Spotify analyze the listening pattern of the user and suggest the next song accordingly.
Providing customer rewards and asking for feedback is also an integral part of application design.
Keeping the user in the loop is the key for an application to triumph. If the application successfully provides that human touch, it will quickly grow. Another integral aspect of application design is advanced technologies, as mobile apps and specifications change frequently, so keeping up to date with technology is crucial.
To design a high-demand product in these ever-changing circumstances, you must first comprehend the customer wants that your app addresses and the core functionality that it should offer. A business may take help from app designing service providers to save valuable time and cost.