Trends like mobile, cloud, social, analytics, humanisation have gone beyond critical mass and are introducing completely different product and service experiences. These experiences in turn are training consumers and employees to expect a completely different kind of products and services from the enterprise.
As the enterprise wakes up to these needs, the very nature of the enterprise is dissolving and a new kind of enterprise is evolving. This is what we call the Renaissance Enterprise - a re-birth of an enterprise as we know it. If you look at the fastest growing technology companies like Google, Netflix, Linked In, Amazon etc, they're all embracing this paradigm.
In the traditional enterprise model, the product gets commoditised early as competitors can easily build features. From then on its a price and brand game. Example of these models includes traditional enterprise software.