Texas Instruments (TI) is the world's third largest manufacturer of semiconductors, the second largest supplier of chips for cellular handsets and the largest producer of digital signal processors (DSPs) and analog semiconductors. But if there's one thing that sets the company apart, it's their contribution to the field of education and technology with their amazing range of products manufactured under Education Technology, a business of Texas Instruments.
Users of TI calculators, teachers and students especially, have been using handheld devices and desktop software for a very long time. Their wide range of scientific and graphing calculators help educators to employ interactive and effective teaching-learning methods in the classrooms, thereby connecting the "classroom experience with real-world applications".
When the leader in the space of education technology wanted to expand geographically by leveraging the mobile space and introducing new-age products that appeal to the current generation, there was nothing to stop them. [x]cubeLABS stepped in here to help them look at some of the ways the company can expand faster across geographic regions. TI had two main aims & their brief was very clear - to port its existing features of scientific calculators onto tablets for both iOS and Android platforms, and to include new features such as dropbox and iCloud integration.
TI is a global leader in manufacturing calculators for school children. However, even if the company gets a bulk order of 200,000 to 300,000 calculators to be delivered beginning June, they can't capitalize on it as it's almost impossible to physically supply so many calculators because of restraints in terms of inventory management, supply-chain which takes a lot of time.
On the other hand, one can digitize it and make it an iPad based calculator and leverage the resources and can provide any number of calculators to students. The profit margins are going to be the same - whether it is physical calculators or digital ones that are supplied. The other added advantage is that the mobile app can be expanded to include other related projects or areas like classroom scheduling, course management, etc., which isn't possible in the hardware business.
With that objective in mind, we brainstormed to come up with a suitable strategy for them and spent a couple of months drafting some aspects of the calculators that can be ported on to the digitized calculators.
The outcome was TI-Nspire - an iPad application for Texas Instruments, the world's most preferred brand for graphing calculators. They optimized their complex calculations for the tablets which can be used by teachers and students for a more engaging and fun class.