In many ways, the human psyche is the last frontier waiting to be conquered.The nobel laureate Daniel Kahneman breaks new ground in his book, “Thinking, Fast and Slow.” By analyzing contrasting systems of the mind, Kahneman reveals new insights.
What’s this got to do with designing apps? Everything!
Do you really know your users? I’m not talking about deciphering user data and comprehending analytics. Deep down, do you really know your users and can you design apps which utilize that knowledge?
This book can help you to understand why your users do what they do. Let’s look at how to apply it to app design. Discussing the entire book is beyond the scope of this article, so let’s pick-out some stratagems that can be put-to-work after finishing reading this article.
Principle: “Law of least effort”
People are wired for laziness and apt to make quick judgments based on first impressions. Armed with this knowledge how should you design your apps? Assume people won’t do the obvious until you make it explicit and easy for them.
Principle: “Complexity reduces validity”
The more choices your app sports, the more likely that none will be chosen. Aim for simplicity with a clean and quick information flow and a clear input-output paradigm. Don’t crowd a single screen with all you have to say. Spread it out, making it easier for the user to navigate to get what they want.
Principle: “To maximize predictive accuracy, final decisions should be left to formulas”
In our context, this means stick to the design and UX guidelines already established rather than inventing a new one that breaks all conventions while designing your app. Go with what’s already etched in the minds of the app users.
Principle: “Beware the temperamentally optimistic”
Plan the app thoroughly and foresee all risks and blind spots. Thinking that things will take care of themselves, generally works out, but often not as anticipated. To prevent this, base the app on grounded design principles and UX strategies rather than unbridled optimism, hoping that users are just waiting to download your app.
Principle: “Use the endowment effect”
Ensure that your app is attractive to the user. For this, you need to have a reference point– know where your potential apps users already are, what they would consider advantageous and what are they averse to. Use this in your app design to meet the desires and needs of potential users.
This article summarizes a few important concepts from the book “Thinking, Fast and Slow” by Daniel Kahneman that you can use when thinking about your app design. Back to the drawing board.