Retail has been an early adopter of mobile technology. Today most retailers have made mobile central to their strategy, operations and customer servicing. So much so that many retailers have gone ‘app only’ to be more competitive and encourage customer loyalty. However, building a mobile app doesn’t guarantee success. With every retailer providing services via mobile, your app needs some distinguishing factors to attract users, provide better experience and, thereby, drive ROI. Here are 7 key success factors to drive higher ROI from your mobile retail app
User-centricity should be at the heart of your strategy. Do a detailed study of your existing technology infrastructure, processes and people to understand your business requirements. Work closely with other stakeholders to arrive at a roadmap with benchmarks for short, medium and long-term goals.
Your mobile solutions must offer dynamic, interesting experiences to hook shoppers. Create solutions that are useful and valuable to users and enrich it with relevant content aided by technologies like Augmented Reality, RFID and QR coding, etc., for better customer engagement. Build a user-friendly, instinctual interface that provides easy interactions and ensures speedy performance.
Leverage analytics tools and recommendation engines to keep track of your user behavior and personalize their experiences by suggesting products based on buying history and user interests. This will also help you influence user decisions by intervention at key buying phases and also upsell and cross-sell.
Today’s shoppers interact with brands via social. They are most likely to trust their social tribe and follow their advice. Ensure that your mobile app is integrated with social media channels to help your customers tell and share their stories.
Your solutions, chiefly customer-facing ones, need to be scalable enough to support high usage during holiday seasons and other festivities. Choose a multi-platform or cross-platform development strategy to attract a broader audience.
Your mobile apps will store and distribute key customer and corporate data, more so if you have ecommerce integration. It is of utmost importance that you have a robust multi-layered mechanism in place to check unauthorized access and data loss. Security is key to customer trusts.
Make use of the data collected from various sources to better understand your customers and their buyer journeys and keep improving your app features to stay ahead of the competition.
Customer loyalty is key to success of your retail mobile app. With every brand giving access to their products through mobile app, keeping these 7 factors in consideration while building your next app will boost loyalty and help drive ROI of your mobile app
Tags: mobility in retail