80% of companies, participating in the survey , have a mobile initiative currently in place, with another 15% currently developing a strategy.
Over 20% of companies are using more than 10 apps internally and externally.
Source: CGT, “Mobility in Consumer Goods”, March 14, 2013
Whether it is distribution network or improving field sales and merchandising, many CPG companies are now relying on mobility to cut costs, eliminate bottlenecks, boost efficiency and engage with retailers and customers.
Mobility is the new moment of truth in the CPG buying cycle. Today, a majority of shoppers access product information via mobile before buying, with a significant number using their devices to shop . On the other hand, faced with key challenges like changing buying behavior and depleting profit margins, CPG companies are looking for new ways to do business and better engage consumers. In the new world order, mobile is the way to get your products into a customer’s hands.
Our latest eBook ‘Mobility in CPG’ explores
How mobile is becoming the channel of choice for CPG companies and consumers?
Key opportunity areas for consumer good brands to leverage mobility.
How leading brands are using mobile internally and externally?
Success secrets behind adopting mobility in an enterprise.
And much more.
Tags: Mobility in CPG