This is the first of a two-part blog post on key takeaways from Apple’s WWDC 2013. In the next part, we will discuss some more takeaways from the Apple’s annual developers conference.
Before we start this whole discussion on iOS 7 and the WWDC – let’s step back a little and have a look at the man who made news with this event.
Sir Jonathan Paul Ive.
Yes! You read that right. He’s knighted. He joined Apple as a consultant in Industrial Design in 1992 and hasn’t looked back since then. His first assignment was the iPac which paved the way for many other designs such as iPod and eventually iPhone and iPad. Since Job’s primary focus was design , Ive helped him establish the focus by designing awesome products. Most of Jony Ive’s work is influenced by Dieter Rams, a genius himself. And, as Steve Jobs would say it “If I have a spiritual partner at Apple, its Jony.”
Jony Ive’s philosophy as we see it has predominantly been utilitarian. As he said in a 2003 interview, “…it’s not an appearance game that we are playing.”
“Clean edges, flat surfaces will like replace the textures”
Ever since Steve Forstall was ousted and Jonathan Ive took control over the Engineering team the rumors started. Knowing Jonathan Ive’s distaste for skeumorphism, it was imminent that the next generation of iOS and OSX will have Jony’s industrial design influence all over them. With the advent of Flat design, one cannot expect skeumorphism to be completely eliminated from iOS but gradually edged out.
iOS-ification of the OSX.
There were rumors that the next move would be to integrate iOS and OSX. This was coming from the fact that there were already quite a few integration points between iOS and OSX (LaunchPad, iCloud) and the new iOS7 and OSX upgrades have only strengthened that belief. It is expected that the next logical move for Apple would be to allow (at least a few) iOS apps to run on OSX. And as we go about our lives eagerly waiting for the next WWDC, we strongly suspect that with Jony Ive at the helm, Apple might still be having something up its sleeves. Possibly a single unified operating system for both, the iDevices and the Macs before 2016!
Knowing Apple and its approach to focus-groups, user-study, user-experience, the Cupertino giant is trying to warm up its users to novel ideas. Imagine if you could take calls from your Mac without having to reach out for your phone. By plugging in the integration points Apple is merely performing field testing to see if users would be interested in iOS and OSX mashup.
Move over Spotify, Daddy’s home !
While everybody is going gaga over iOS 7 and flat design – nobody seems to realize the impact that iTunes Radio is about to bring in.
Here are the facts –
– Standard streaming rate is approximately 13 cents per track played.
– One click purchasing is Apple’s forte. Apple, owing to its one-click purchase can keep its sales low and still breakeven – owing to the volume. Genius will keep discovering new songs for you and bam! The addiction continues.
– This is an amazing opportunity for folks to see how Apple has created its own “advertising” space. Is it time for iAds now? Spotify plays one 30 second ad every 20 minutes. All that remains to be seen is how many ads will Apple play?
– There are approximately 575 million iTunes accounts. Even if 25% of these users were to start using iTunes Radio – the market potential is staggering.
– Bonus – No competition from Google – at least on the free service end!
Edging Google Out
From the time Cook took over, there was clearly a lot of insecurity about Google’s influence on the iPhone. That was the reason for hurried introduction to Apple Maps. All the insults and annoyance that Apple Maps has caused its users, Apple is slowly coming to terms with it. There’s a Maps App for the Desktop that is bundled in Mavericks. Siri is coming to the Desktop. Apple is clearly intimidated by the advent of Google Now and is kicking Google out of its eco-system slowly but steadily.
(Sources- Guardian, Wired, Forbes, BGR & Wikipedia)
The next post will delve on Apple’s strategy for its other offerings like AirDrop, microlocation, the new Wi-Fi standards and its focus on China.