What is lean? Simply put it is the practice of deriving more value for customers from fewer resources while minimizing wastes and being flexible to changes. Lean, with origins in production plants, has travelled a lot from being a buzzword to a best practice employed across the globe. And, now with enterprises embracing mobility in full steam, the big question is- Can lean be applied to a mobile strategy and, if yes, then how? Many enterprises across the globe are employing lean mobile strategies to offer more value to their customers and get more from their mobile investments. And you too can. Here are the 5 easy steps towards a lean mobile strategy to plan your 2014 mobile investments right-
Specify value of your mobile initiative from the end-user point of view. Understand your organization’s mobile experiences. Identify your business objectives. Align value specified for customers with your business goals to get your mobile strategy and goals.
Imagine your enterprise at one end and your customer at other end linked by a value stream. Now map the set of activities you would need to get the value delivered to your customer with your mobile app or game. Your road map for mobility is ready.
The MVP or minimum viable product should be created with just enough features to able to provide you with authenticated learning on customer engagement. Your goal should be to test key business hypothesis.
What are the factors that will define the success of your mobile efforts? Is it downloads or user engagement? Clearly define quantitative metrics and goals.
Launch your mobile app or a game within a small customer group or a market for a pre-defined cycle. If developed for internal usage, then launch it for a single process or a function. Track your defined metrics and evaluate results. Based on the customer feedback, you now know for sure what the customer wants. Now develop the product to serve them.
The goal of a lean enterprise mobile strategy is to apply scientific methods to better understand customer needs, reduce risk, cut wastes and improve success rates of your mobile investments.
Key Success Points
To integrate mobile into your business with a smart mobile strategy, download our enterprise mobile strategy guide.
Tags: Lean Mobile Startgey