On a hot Thursday night in downtown Dallas, the Dallas iPhone Developers/Entrepreneurs gathered to get their game on. We started with a quick snippet from “Indie Game: The Movie” that served as a reminder that games can be very personal expressions. [x]cube LABS Game Designer Jeff Stewart then presented “Focused Game Design for a Mature Market: Social and Mobile Game Primer” and led the discussion afterwards. Billy Zinser, [x]cube LABS Director of Design + Strategy demoed a few games of interest like Worms, the 1995 “predecessor” to Angry Birds and Google Chrome’s Rollit, before we opened up the floor for game play and networking. With the large flatscreen, PS3, projector, and an iMac synched with an iPhone there was a buzz of lights and sounds as people tried out different games.
Stewart’s presentation broke down the elements of a successful game design. He argued that there has been a social and casual game revolution and contrasted the needs of players vs. developers. While step-by-step creating the components of a mock game, Stewart walked through the various pieces in the process considering the Fun Factor, Investment, Engagement, Virality, Monetization, and the Whole Package. In conclusion, Jeff touched on current and future game trends reframing games as a service industry responsive to consumers. Stewart is an award-winning game designer with over 13 years experience. He has worked with the big names such as Sega and Lucas Arts since 2006. Moreover, he continues to hone his social/mobile skills, bringing his experience in real time strategy, story and dialogue writing, as well as turn-based and action RPGs.
If you want to be part of what’s going on in mobile in Dallas, join us for our upcoming events August 22, October 24, and December 12.