Job Location- Hyderabad, India
Experience- 4+ years
Role & Responsibilities-
- Plan and execute content strategy with focus on thought leadership, branding and lead generation.
- Develop content for all brand websites and marketing collaterals, including eBooks, case studies, infographics, newsletters, etc.
- Own and ensure all content assets adheres to company’s brand guidelines.
- Create monthly content calendar and ensure its adherence.
- Coordinate with social media, SEO and PPC teams for all paid and organic social campaigns.
- Use web analytics tools to monitor content performance and extract actionable insights for performance improvement.
- Keep up to date with latest digital marketing trends and company’s focus business areas.
- Proficient in content writing and B2B communication.
- Graduate/Post-graduate in any field.
- Excellent English communication skill.
- Exposure to Social Media Marketing and Marketing Automation will be preferred.