Reporting to the VP Marketing, the Director of Marketing would be responsible for defining and implementing strategic and tactical plansdesigned to generate leads and improve brand recognition. The Directorof Marketing will build brand awareness, provide a steady flow of sales leads and measure the return on marketing program investments. The ideal candidate will have extensive knowledge of digital marketing, be self-motivated, resourceful and have excellent communication and leadership skills.
Providing overall direction and strategy for PurpleTalk’s marketing initiatives to promote its products and services.
Creating annual marketing strategy, budgeting and projection of marketing expenses and ROI
Managing the overall annual marketing budget across various marketing channels
Optimization of marketing spend and performance across multiple channels
Work as the brand custodian for [x]cube LABS and other PurpleTalk brands
Plan and oversee the creation of all marketing collaterals for [x]cube
Formulate SEO, PPC, Social Media, Email and Display advertising strategy for various websites owned by PurpleTalk and manage the execution of such strategy from start to finish;
Formulate content strategy with effective use of blogs, whitepapers, infographics, through social platforms and other channels.
Plan and manage implementation of email marketing campaign for [x]cubeLABS, PurpleTalk’s service and consulting brand.
Periodic review and analysis of various campaign/channel performance and compare them against predefined KPIs and ROI objectives.
Participate (speaking engagements, sponsorships, networking, display booths) in industry conferences and Meetups for effective networking and brand promotion.
Participate in short listing, selection and finalization of vendors and agencies for marketing services for [x]cube LABS
Work with team managers in identifying training requirement, schedule and organize training for the team
Assess resource requirement, conduct interviews and finalize hiring for marketing team across PurpleTalk offices in US and India
10+ Years of experience in marketing, with at least 6 years in digital marketing and minimum 3-4 years in managerial role
Extensive knowledge of digital marketing both at an execution level as well as at a strategic level
In-depth knowledge of Google Adwords. Knowledge of other paid search platforms expected.
Considerable understanding of SEO and up to date knowledge on current SEO trends
Experience and understanding of Social Media channels, strategy and communication management
Strong understanding of brand adherence and ability to establish processes towards an on-brand approach across the organization
Ability to effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
Ability to work in a dynamic and fast paced work environment
Should be a problem solver
Should be an excellent team leader and work in collaboration with direct and indirect associates