Mobile application development for music company - [x]cube LABS

McIntosh Labs
McIntosh Labs has been synonymous with quality sound reproduction. Its products reflect unmatched level of performance, superlative engineering and craftsmanship. With the increasing number of users moving onto digital mobile devices for listening to music, McIntosh Labs wanted to bring the McIntosh experience to these millions of music lovers.

McIntosh Labs

McIntosh Labs has been synonymous with quality sound reproduction. Its products reflect unmatched level of performance, superlative engineering and craftsmanship. With the increasing number of users moving onto digital mobile devices for listening to music, McIntosh Labs wanted to bring the McIntosh experience to these millions of music lovers.

Background

McIntosh customers care deeply about the quality of music, reliability and of course the legendary McIntosh style. McIntosh selected [x]cube to reproduce its signature music experience for iPhone, iPod and iPad users.

Key Features

Experience

Listen to your music with classic McIntosh experience.

AirPlay technology

Wirelessly stream your music to an AirPlay compatible speaker.

Interface

Get intuitive access to your music library with simple yet elegant interface.

Information

Get access to McIntosh history, dealer locator etc., with a single tap.

Challenges

The challenge was to reproduce the exact McIntosh experience within the limitations of a mobile device. McIntosh wanted the users to have access to the audio library on their mobile devices through the McIntosh interface and also the ability to listen to and playback music from their mobile within the classic McIntosh experience.

Result

McIntosh AP 1 Audio Player crossed 100,000 downloads within 1 month of its launch. The app was featured by Apple in New and Noteworthy and was also listed amongst the Top Free Apps in Music Category for a long time.