xcube LABS

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Consumer-centric Gamification – Make Gamification work for your consumer (Part 2 of 2)

   

(This post is written in two parts, this being the second one and addresses the concerns that any Retail Enterprise faces while gamifying a consumer-end process or an element of the process.Read the first part here ) Many of my friends check-in via Foursquare religiously. On quizzing them about this preference, I realized that each one of them started checking-in ….. Read More »

Mannsa Reddi

Mannsa Reddi

Business Analyst (Strategic Solutions)
Mannsa provides mobile-specific conceptual solutions to brands everyday. She has worked with more than 120 Brands closely in areas of Strategy, Advertising & Branding.

Visual Note- Mobile Device Management

   

Mobility in enterprises offer several key competitive advantages, but at the same time also poses multiple challenges. There are thousands of devices and hundreds of apps to be managed, monitored and secured. There is critical business data to be secured while making it accessible on smartphones and Tablets. Mobile Device Management or MDM comes across as a popular, reliable solution ….. Read More »

[x]cube LABS

[x]cube LABS

[x]cube LABS is a leading specialty mobile solutions provider and consulting company. [x]cube has to its credit more than 500 apps in both customer and enterprise segments, and rich experience of working with leading industry names like GE, Texas Instruments, Hasbro, Mattel, United Health Group and 24 Hour Fitness.

Real Time Bidding: The Win-Win Solution for Mobile Developers & Advertisers

   

With the increase in smartphone and mobile Internet users mobile has become a key focus area for marketers. While mobile advertising has already been explored in various forms and models, it is still an evolving space, striving to meet the challenges and concerns of the advertisers as well as the publishers. Some of the key concerns that keeps haunting most ….. Read More »

saptarshi

saptarshi

V.P. Marketing
Saptarshi leads the marketing team for [x]cube LABS. A digital marketing native with over 10 years of experience, he has proficiency in search, social, email marketing and content driven integrated campaigns in the digital media. In his previous engagement, he was managing search and analytics operations for major brands like Capgemini, Expedia, Fidelity, Air France etc on behalf of Havas Digital.

Consumer-centric Gamification – Make Gamification work for your consumer (Part 1 of 2)

   

(This post is written in two parts and addresses the concerns that any Retail Enterprise faces while gamifying a consumer-end process or an element of the process. ) Retail is a volatile space. So, it comes as no surprise that brands struggle to adapt to ever-changing consumer preferences. Mobile has managed to bridge this gap in recent times, because of ….. Read More »

Mannsa Reddi

Mannsa Reddi

Business Analyst (Strategic Solutions)
Mannsa provides mobile-specific conceptual solutions to brands everyday. She has worked with more than 120 Brands closely in areas of Strategy, Advertising & Branding.

Augmented Reality applications – from the Consumer to the Enterprise

   

Augmented Reality (AR) applications (apps) have recently been enjoying a lot of attention in the mobile world. Companies are increasingly looking to AR apps to provide their customers with a differentiating experience. App developers consider AR apps to be at the cutting edge of the mobile industry. Location data or Visual Feed The majority of AR apps either use the ….. Read More »

A.V. Krishnan

A.V. Krishnan

S.V.P Engineering
Krishnan leads the Engineering team at [x]cube LABS. An alumnus of IIT-Kharagpur; he has held senior management roles in companies like Microsoft, Motorola and TCS. His areas of expertise include software development for embedded devices in general, and mobile application development in particular.

Big Data, Small Screen

   

We are living in a connected age and computing has made information superfluous, organizations are having zeta bytes of data at their disposal and the challenge is how to best leverage those data? Mobility on the other hand has got the business world addicted to information on the go, executives are getting used to making decisions on the fly. Big ….. Read More »

[x]cube LABS

[x]cube LABS

[x]cube LABS is a leading specialty mobile solutions provider and consulting company. [x]cube has to its credit more than 500 apps in both customer and enterprise segments, and rich experience of working with leading industry names like GE, Texas Instruments, Hasbro, Mattel, United Health Group and 24 Hour Fitness.

Infographic: mHealth- Mobility in Healthcare

   

As we are letting mobile technology embrace every nook and corner of our lives, then why leave our very own health behind? The healthcare industry is getting all the more mobile-empowered with the advent of technologies like Wi-Fi, RFID and NFC etc. At [x]cube LABS, we focus on mobile solutions for multiple challenges confronted by enterprises. With our latest infographic ….. Read More »

[x]cube LABS

[x]cube LABS

[x]cube LABS is a leading specialty mobile solutions provider and consulting company. [x]cube has to its credit more than 500 apps in both customer and enterprise segments, and rich experience of working with leading industry names like GE, Texas Instruments, Hasbro, Mattel, United Health Group and 24 Hour Fitness.

Healthcare goes app-(h)ealing!

   

Mobile devices and apps have significantly impacted the healthcare delivery model across the globe. Faced with the challenges of soaring costs, fast-changing regulatory environment, increasing error-rates, decreasing profitability, and demand for quality healthcare; healthcare providers are adopting mobility as an essential tool to make their services agile, efficiently utilize their resources, reach a wider population cost-effectively and elevate the quality ….. Read More »

[x]cube LABS

[x]cube LABS

[x]cube LABS is a leading specialty mobile solutions provider and consulting company. [x]cube has to its credit more than 500 apps in both customer and enterprise segments, and rich experience of working with leading industry names like GE, Texas Instruments, Hasbro, Mattel, United Health Group and 24 Hour Fitness.

Healthcare Mobility: A Way to Go

   

A decade ago having a mobile with basic features symbolized reputation but, today, it is these devices around which the entire world of any individual, or for that matter, any industry revolves. The evolution of these simple devices into smartphones has had its impact on enterprises, just as good as the consumer segment and healthcare industry was no different. With ….. Read More »

[x]cube LABS

[x]cube LABS

[x]cube LABS is a leading specialty mobile solutions provider and consulting company. [x]cube has to its credit more than 500 apps in both customer and enterprise segments, and rich experience of working with leading industry names like GE, Texas Instruments, Hasbro, Mattel, United Health Group and 24 Hour Fitness.

Infographic:Enterprise Mobility

   

Mobile devices and apps are quickly becoming essentials tools in enterprises. Today’s enterprise hinges on mobility solutions to inspire innovation and facilitate transformation. Anytime, anywhere access to valuable information has become critical for business organizations at a time when the lines between professional and personal space are blurring and when, there is an unprecedented pressure on organizations, to be nimble-footed, ….. Read More »

[x]cube LABS

[x]cube LABS

[x]cube LABS is a leading specialty mobile solutions provider and consulting company. [x]cube has to its credit more than 500 apps in both customer and enterprise segments, and rich experience of working with leading industry names like GE, Texas Instruments, Hasbro, Mattel, United Health Group and 24 Hour Fitness.