In a recently published survey by Accenture of over 400 global executives 1/3rd of the participating executives cited mobility as one of their top two priorities, while 75% put it among their top five. The same survey further highlights that 59% participants say that their company has implemented a centralized company-wide strategy, while 58% say that their mobile strategy is moderately developed. Mobility has become very big. It has transformed how businesses interact with customers and is now disrupting the way people, processes and the technology infrastructure interact within the ecosystem. What is really compelling though, is the speed and scale at which mobility is being adopted and its emergence as a key strategic initiative. Businesses, at whichever adoption stage they are at, know that there is massive potential with mobility ready to exploit. But, they need a clear mobile strategy that can provide solutions that best fit their needs and can help them realize their business goals, transforming them into a lean, agile and proactive digital enterprise. But where ….. Read More »
(This post is written in two parts, this being the second one and addresses the concerns that any Retail Enterprise faces while gamifying a consumer-end process or an element of the process.Read the first part here ) Many of my friends check-in via Foursquare religiously. On quizzing them about this preference, I realized that each one of them started checking-in for fun, but doing it constantly has turned it into a habit. The convenience of application design only made it easier for everyone to nourish this habit. “It’s not just about the convenience, though. It is also about having easy access to other users of the application. After I started using Foursquare, my friends were interested in knowing the reviews of all the restaurants I try. They knew that I was a foodie, but it was difficult to keep updating all of them about where I’ve been regularly,” added another Foursquare enthusiast. That brings me to: 4.Make the content of the game drive behavioral changes. You have zeroed in on ….. Read More »
Apple’s Worldwide Developers Conference (WWDC) is surely an iOS developer’s rock concert. How else will you describe an event where tickets get sold out in just two minutes? The WWDC-2013 scheduled to be organized from June10-14 in San Francisco is witnessing a crazy rush from Apple aficionados and developer community to participate in the event. Surely, luck was on our side during the on-sale time as we managed to get tickets for the event and are raring to be a part of it. [x]cube LABS will be represented by a delegation led by our COO, Mr. Ravi Korukonda. If you too are attending the event then please drop by to say “hello”. It will be a great pleasure to meet you all! You can connect with Ravi on his twitter account @Ravikorukonda or reach us @xcubelabs.
In many ways, the human psyche is the last frontier waiting to be conquered.The nobel laureate Daniel Kahneman breaks new ground in his book, “Thinking, Fast and Slow.” By analyzing contrasting systems of the mind, Kahneman reveals new insights. What’s this got to do with designing apps? Everything! Do you really know your users? I’m not talking about deciphering user data and comprehending analytics. Deep down, do you really know your users and can you design apps which utilize that knowledge? This book can help you to understand why your users do what they do. Let’s look at how to apply it to app design. Discussing the entire book is beyond the scope of this article, so let’s pick-out some stratagems that can be put-to-work after finishing reading this article. Principle: “Law of least effort” People are wired for laziness and apt to make quick judgments based on first impressions. Armed with this knowledge how should you design your apps? Assume people won’t do the obvious until you make it ….. Read More »
Mobility in enterprises offer several key competitive advantages, but at the same time also poses multiple challenges. There are thousands of devices and hundreds of apps to be managed, monitored and secured. There is critical business data to be secured while making it accessible on smartphones and Tablets. Mobile Device Management or MDM comes across as a popular, reliable solution in answering to the many of these challenges. MDM is critical to any organization that wishes to optimally leverage from mobile technology. At [x]cubeLABS, we have designed a visual note that takes you through the various facets of the MDM and helps you understand- What is MDM and how it works? The need for a mobile device management platform within enterprises and the issues faced while deploying it. Please click here to view our visual note on MDM.
When Apple released the AppStore in 2008, it began a revolution that led to the largest and most vibrant application ecosystem in existence. Objective-C, the programming language for writing apps for Mac OS and iOS, went on to become the third most popular language of modern time after C and Java. Objective-C has evolved considerably and we have features such as blocks, literals, subscripting, ARC etc. In a span of 3 years, so much of how we program has changed for the better. This article points out some of these new features. 1. Literals Literals are shorthand notation of writing fixed values. Until recently, Objective-C only had literals for NSString. // NSString literal NSString *string = @”Hello”; // The old and redundant way NSString *string = [NSString stringWithString:@"Hello"]; With Apple LLVM 4.0 onwards, literals for NSArray, NSDictionary and NSNumber were introduced. The following is the old way of writing code: NSNumber *trueNumber = [NSNumber numberWithBOOL:YES]; NSArray *fruits = [NSArray arrayWithObjects:@"Apple", @"Papaya", @"Mango", @"Guava", nil]; NSDictionary *params = [NSDictionary dictionaryWithObjectsAndKeys:@”Brad”, @”firstName”, @”Pitt”, @”lastName”, ….. Read More »
With the increase in smartphone and mobile Internet users mobile has become a key focus area for marketers. While mobile advertising has already been explored in various forms and models, it is still an evolving space, striving to meet the challenges and concerns of the advertisers as well as the publishers. Some of the key concerns that keeps haunting most mobile app developers and publishers: 1. Trade Off: User Experience vs. Monetization. Most developers and app publishers today are focused on delivering a superlative user experience. It is often a concern that incorporating ads for monetization can put the ideal user experience in jeopardy. You definitely don’t want to show a Valentine’s Day gift ad to a man who lost half his fortune in a recent divorce. 2. How Much: It is a common complain amongst mobile app publishers that the revenue from mobile ads is not good enough. Considering they are often times compromising on the ideal user experience to incorporate the ads, which could result in loss of ….. Read More »
(This post is written in two parts and addresses the concerns that any Retail Enterprise faces while gamifying a consumer-end process or an element of the process. ) Retail is a volatile space. So, it comes as no surprise that brands struggle to adapt to ever-changing consumer preferences. Mobile has managed to bridge this gap in recent times, because of the “anytime, anywhere convenience” and access to user analytics. Every brand wants to be active in the Mobile space to engage consumers, understand preferences and obtain feedback. The first wave was social; every brand wanted to be on the social space, to follow and engage consumers through social networking.This trend was quickly followed by location-based services; the word on the street was “local,” physical proximity over world-wide presence. Which brings us to the third wave, Gamification. When carried out the right way, Gamification can engage audiences in ways that traditional Mobile apps cannot. I was in charge of driving the Mobile Strategy for ‘customer engagement’ for a leading retail chain. ….. Read More »
The Dallas iPhone Developers/Entrepreneurs Meet-up group gathered at [x]cubeLABS, Dallas office to discuss- Social + Mobile + Big Data. Led by [x]cube LABS, Mr. V. Haricharan and Mr. Billy Zinser, the night was described as “informative” on a “significant topic” by those who attended. As we try to make our way through the brave new world of Big Data, Haricharan outlined ways that data already affects our lives, how integration with social and mobile can sometimes lead to the wrong conclusion by not taking into consideration the motivation behind the data, and how it could potentially work. How can the unique capabilities of mobile + social help refine Big Data and provide a course-correction for information gone awry? As new applications are developed, what are the implications both for privacy and for providing new services? While the questions themselves are thought-provoking, it is their practical application in the real world, right now, that motivates the discussion. Take a moment to click through the Keynote to start the wheels turning. Big ….. Read More »
“Welcome to Dallas! Special Shopping offers only for you. Check it now”, read a pop-up message on my smartphone screen as soon as I was out of the Dallas airport. I never asked for it though. Being a geek, I always spend my time on researching about apps and their functions. I knew that I have not installed any app that provided me with these functions. I quickly checked in to see what really happened. To my surprise it was a game which took the GPS data. Why would a game that needs no connection to the Internet take my GPS data? How would it help someone make the game better? I reviewed the privacy guidelines issued by the company only to find that the developer has given me a disclaimer but not a choice. His statement was quite clear, if you do not give access to this data, you need not use my game. ‘Thank you so much’ I said to myself and uninstalled the game. While mobile apps ….. Read More »